Brand Visibility Analysis Using Video Analytics & Deep Learning
A custom-designed AI model can identify if a specific logo has appeared in any frame during an event.
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Analytics Trends
Early Anomaly Detection in Forecasting Using Spotcast
If businesses can foresee trends in advance, it would help them to predict their sales/revenue.
Where should Organizations focus their analytical efforts in 2021?
The pandemic had forced many organizations to restructure strategic initiatives.
Effect of Covid-19 on Advertisement Spends
Introduction The Covid-19 outbreak has disrupted a lot of business globally, and the advertisement industry is not an exception…
Video Analytics: The “WHAT, WHY, WHERE & HOW”
A Prelude Video analytics uses computer vision or video streams in near real-time as an input to deep learning algorithms…
Data Collaboration: The Case For Analytics Centers of Excellence
We create over 2.5 quintillion bytes of data every day. By 2020, it is expected that the digital universe will reach 44 zettaby…
#HighOnData: Putting the artificial intelligence revolution to work
The first author we had the pleasure to speak with in the #HighOnData series is Tom Davenport, a widely known and accomplished …
Enterprise analytics leveraging AI: Analytics trends in 2019
With businesses transforming into data-driven enterprises, there is a need for investments in data technologies and analytics s…
Using location analytics for optimal site selection
Identifying the right location to set up a store forms a key part of any retailer’s core strategy. Selecting the right location…
Studying an on-demand economy with the help of social media analytics
The Internet revolutionized the way people gain information, share information, make purchases, and manage their lives. Now, we…
Uses of Analytics and Machine Learning in asset management organizations
The global asset management industry has been steadily expanding and witnessing transformations.
All you need to know about real-time analytics and IoT
We live in an increasingly interconnected world. We now have the technological wherewithal to communicate with each other in ne…
Enhancing consumer engagement through AI powered chatbots
Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming a viable customer serv…
AI Predictions 2018: Future of Artificial Intelligence and Machine Learning
As an advanced analytics firm delivering solutions that help companies drive digital transformation and use data to gain a comp…
Email Marketing Optimization: Engaging customers this holiday season
When it comes to understanding customer sentiment in the holiday season, Analytics is the gift that keeps on giving! With the h…
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A complete guide to Marketing Mix Modeling