Customer Analytics

Know, Understand, and Delight Your Customers

Know Your Customers Inside Out

Getting into Customer Analytics can be a bit tricky, right? Decoding complex data and staying on top of evolving customer trends in real-time can be a real challenge. At LatentView Analytics, we understand the challenges you face. We’re on a mission to help you with bespoke customer analytics solutions that fit your unique challenges like a glove. From seamlessly integrating data across various touchpoints to employing advanced analytics techniques, we enable you and your team to gain a holistic view of your customers and extract meaningful insights. Get easy access to clear, practical reports and dashboards for strategic decision-making.

Our Key Capabilities

Customer Lifetime Value (CLV) Analysis

Deeper customer insights, higher profits

  • Go beyond average customer value: Identify your most loyal and valuable customers with advanced CLV analysis. This allows you to tailor your marketing and retention efforts to maximize profitability.
  • Predict future customer behavior: Powerful forecasting models help you predict future purchases, churn, and other key metrics, enabling proactive decision-making.
  • Optimize marketing campaigns: Use CLV insights to segment your audience and target your highest-value customers with personalized campaigns that drive higher ROI.

Hyper-personalization

Crafting Experiences as Unique as Your Customers

  • Uncover hidden patterns and preferences: Leverage advanced analytics and AI to go beyond traditional segmentation and understand each customer’s unique needs, desires, and behaviors at an individual level.
  • Predict future actions and intentions: Anticipate what customers want before they even ask, staying one step ahead of their needs and delivering relevant experiences in real-time.
  • Deliver personalized recommendations and offers: Craft product suggestions, marketing messages, and content that align perfectly with individual preferences, fostering true understanding and relevance.

Market Basket Analysis

Unlock the potential of customer purchases

  • Discover hidden patterns: Analyze purchase history data to identify product associations and trends. This helps you develop targeted cross-selling and upselling strategies to increase revenue.
  • Optimize product offerings and pricing: Gain insights into which products are frequently purchased together, allowing you to optimize your product portfolio and pricing strategy for maximum profitability.
  • Personalize the shopping experience: Recommend relevant products to individual customers based on their past purchases and preferences, leading to a more satisfying shopping experience.

Customer Journey Analytics

Make every touchpoint count

  • Gain a holistic view of the customer journey: Analyze every interaction your customers have with your brand, from initial contact to purchase and beyond.
  • Predict customer churn with high accuracy: Identify customers at risk of leaving before they do, allowing you to intervene and prevent churn.
  • Divide your customers into meaningful segments: Group your customers based on shared characteristics, demographics, and behavior to create targeted marketing campaigns and personalized offers.

Product Analytics

Optimize and innovate your product with customer insights

  • Measure the impact: Track the success of new features and product updates through quantitative data, ensuring continuous improvement and user satisfaction.
  • Prevent customer churn: Identify early signs of user dissatisfaction and predict churn through behavioral patterns, enabling proactive interventions.
  • Identify user needs: Discover user needs and emerging trends, fueling product innovation and staying ahead of the curve.

OneCustomerView

Perfect your campaign personalization

OneCustomerView helps you nail your personalization initiatives, improving customer retention and, ultimately, your topline. Strike the perfect balance between over-personalization and generic customer interactions.

OneCustomerView

Perfect your campaign personalization

OneCustomerView helps you nail your personalization initiatives, improving customer retention and, ultimately, your topline. Strike the perfect balance between over-personalization and generic customer interactions.

Success Stories

Enhancing CX and Operational Efficiency with AI-Powered Recommendation Engine

LatentView Analytics developed an AI-powered recommendation engine for a Fortune 500 PC manufacturer. The engine leveraged transformer-based NLP to understand customer queries better. The engine equips the customer care executives with sufficient information to identify the issues, resulting in better service accuracy, CX, and cost savings.
0 %
Increase in service accuracy
$ Mn
Cost savings annually

Personalized targeting using look-alike modeling

Stuck with ineffective pre-set targeting rules, a client saw their campaigns struggle. LatentView’s look-alike models, powered by logistic regression, zeroed in on ideal customers, driving a revenue surge by targeting those most likely to respond to their large merchant offers.
$
Worth of incremental revenue

Driving better health outcomes leveraging wearable technology

A leading global consumer electronics giant struggled to track and understand consumer actions from their wearable device data. LatentView intervened by crafting intuitive dashboards that aggregated user profiles and behavior data. This enabled multi-level data analysis, empowering the client to monitor programs comprehensively.
bp
Increase in customer satisfaction scores

Demand spaces drives segmentation in the new digital age

We helped a leading global food and beverages corporation with a data-driven customer segmentation approach by combining survey and social data. We enabled the client to capture new consumption opportunities, resulting in an increase in market share across various beverage and snack brands.
2- %
Increase of in market share

Success Stories

Enhancing CX and operational efficiency with AI-powered recommendation engine

LatentView Analytics developed an AI-powered recommendation engine for a Fortune 500 PC manufacturer. The engine leveraged transformer-based NLP to understand customer queries better. The engine equips the customer care executives with sufficient information to identify the issues, resulting in better service accuracy, CX, and cost savings.
0 %
Increase in service accuracy
$ 0 Mn
Cost savings annually

Personalized targeting using look-alike modeling

Stuck with ineffective pre-set targeting rules, a client saw their campaigns struggle. LatentView’s look-alike models, powered by logistic regression, zeroed in on ideal customers, driving a revenue surge by targeting those most likely to respond to their large merchant offers.
$ 0
Worth of incremental revenue

Driving better health outcomes leveraging wearable technology

A leading global consumer electronics giant struggled to track and understand consumer actions from their wearable device data. LatentView intervened by crafting intuitive dashboards that aggregated user profiles and behavior data. This enabled multi-level data analysis, empowering the client to monitor programs comprehensively.
0 bp
Increase in customer satisfaction scores

Demand spaces drives segmentation in the new digital age

We helped a leading global food and beverages corporation with a data-driven customer segmentation approach by combining survey and social data. We enabled the client to capture new consumption opportunities, resulting in an increase in market share across various beverage and snack brands.
2- 0 %
Increase of in market share

Understanding Your Customers Does Not Have to be Daunting

You have vast amounts of data, but turning it into actionable insights can be challenging. Without our expertise, you can improve customer experience and boost profitability by making data-backed decisions.

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