Optimizing conversion is important, but it is essential to understand that for many visitors conversion is a process. Businesses can aid the visitors to...

In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent Mills, discusses how social media analytics have changed marketers’ understanding of their...

While most marketers understand the importance of targeting and segmentation in a B2C market, the same is often not true in a B2B context....

We analysed 800,000 conversations from social media sites and blogs to understand how America will celebrate the day of love. The below infographic looks...

Besides building a vibrant community and increasing awareness when it comes to new products/features, there are other nuances that explain the rationale in leveraging...

“A brand is not what we tell the customer it is – it is what the customers tell each other it is” – Scott...

The most common way of measuring the impact of a marketing campaign is to create a control group of customers who do not receive...

Social media analysis is a powerful tool to understand trends. When trying to understand the reasons behind the declining sales of chewing gum, we...

It’s that time of the year again, when shoppers are active. Advertising spend is correspondingly crazy, meaning efficiency is paramount. A Company’s advertising budget...

In this new age of increasing digitization and social presence, Social Media analytics is becoming a powerful tool for brands to leverage consumer perceptions,...