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Social Media Analytics

Social listening and how it can help understand your customers better 1

What is social listening and how can it help understand your customers better
Customer Analytics  | Social Media Analytics

Social media platforms are no longer considered as just tools to market your products;...
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Lingua Franca An overview of NLP part 2

Lingua Franca: Mining foreign languages for social media analytics in CPG – part II
Social Media Analytics

When it comes to the beauty and personal care industry, the only constant is...
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Lingua Franca An overview of NLP

Lingua Franca: An overview of NLP and translation for social media analytics in CPG – Part I
Social Media Analytics

Natural Language Processing (NLP) methodologies enable us to leverage ‘natural’ or ‘human’ language as...
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Leveraging social media analytics for sports franchises 1

Leveraging social media analytics for sports franchises
Social Media Analytics

“The purpose of business is to create a customer. In our instance, the business...
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Featured Image V2

Studying an on-demand economy with the help of social media analytics
Analytics Trends  | Social Media Analytics

The Internet revolutionized the way people gain information, share information, make purchases, and manage...
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How conversion rate optimization can make or break your sales

How conversion rate optimization can make or break your sales
Marketing Analytics  | Social Media Analytics

Optimizing conversion is important, but it is essential to understand that for many visitors...
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How social media data is transforming CPG

How social media data is transforming the CPG industry
Marketing Analytics  | Social Media Analytics

In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent...
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Data driven approach to account based marketing campaigns

Data driven approach to account based marketing campaigns
Marketing Analytics  | Social Media Analytics

While most marketers understand the importance of targeting and segmentation in a B2C market,...
Read More   
What was popular this Valentines Day

Social media listening Tools | Social Media Monitoring
Analytics Trends  | Social Media Analytics

We analysed 800,000 conversations from social media sites and blogs to understand how America...
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To reach or to engage

To reach or to engage
Marketing Analytics  | Social Media Analytics

Besides building a vibrant community and increasing awareness when it comes to new products/features,...
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Five ways social media analytics benefits your business

Social Media Analytics and Monitoring| Campaign Effectiveness
Marketing Analytics  | Social Media Analytics

“A brand is not what we tell the customer it is – it is...
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How to measure campaign effectiveness without a control group

How to measure campaign effectiveness without a control group
Marketing Analytics  | Social Media Analytics

The most common way of measuring the impact of a marketing campaign is to...
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Using social media analysis to understand declining sales

Using social media analysis to understand declining sales
Marketing Analytics  | Social Media Analytics

Social media analysis is a powerful tool to understand trends. When trying to understand...
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Which media will have maximum impact this holiday season

Which media will have maximum impact this holiday season?
Analytics Trends  | Predictive Analytics  | Social Media Analytics

It’s that time of the year again, when shoppers are active. Advertising spend is...
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Consumer perceptions

Consumer Perception & Social Presence of US Drug Retailer
Marketing Analytics  | Social Media Analytics

In this new age of increasing digitization and social presence, Social Media analytics is...
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