A Guide to Social Network Analysis and its Use Cases
SNA has immense potential to elevate existing analysis, given there is information flow and connections.
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Social Media Analytics
Avenue to Connect and Socialize
Landing right in the middle of Erangel for some spicy action. Capturing your friend’s coin just before he reaches the final slo…
What is social listening and how can it help understand your customers better
Social media platforms are no longer considered as just tools to market your products; it has evolved into something that is mu…
Lingua Franca: Mining foreign languages for social media analytics in CPG – part II
When it comes to the beauty and personal care industry, the only constant is change – social media is abuzz with trends that ch…
Lingua Franca: An overview of NLP and translation for social media analytics in CPG – Part I
Natural Language Processing (NLP) methodologies enable us to leverage ‘natural’ or ‘human’ language as data sources for Machine…
Leveraging social media analytics for sports franchises
“The purpose of business is to create a customer. In our instance, the business that we’re in is to create a fan.” – Pete…
Studying an on-demand economy with the help of social media analytics
The Internet revolutionized the way people gain information, share information, make purchases, and manage their lives. Now, we…
How conversion rate optimization can make or break your sales
Optimizing conversion is important, but it is essential to understand that for many visitors conversion is a process. Businesse…
How social media data is transforming the CPG industry
Marketers found that traditional marketing tools that served them well were no longer working so well.
Data driven approach to account based marketing campaigns
While most marketers understand the importance of targeting and segmentation in a B2C market, the same is often not true in a B…
Social media listening Tools | Social Media Monitoring
We analysed 800,000 conversations from social media sites and blogs to understand how America will celebrate the day of love. T…
To reach or to engage
Besides building a vibrant community and increasing awareness when it comes to new products/features, there are other nuances t…
Social Media Analytics and Monitoring| Campaign Effectiveness
“A brand is not what we tell the customer it is – it is what the customers tell each other it is” – Scott Cook
How to measure campaign effectiveness without a control group
The most common way of measuring the impact of a marketing campaign is to create a control group of customers who do not receiv…
Using social media analysis to understand declining sales
Social media analysis is a powerful tool to understand trends. When trying to understand the reasons behind the declining sales…
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A complete guide to Marketing Mix Modeling