Leveraging social media analytics for sports franchises
“The purpose of business is to create a customer. In our instance, the business...
Studying an on-demand economy with the help of social media analytics
The Internet revolutionized the way people gain information, share information, make purchases, and manage...
How conversion rate optimization can make or break your sales
Optimizing conversion is important, but it is essential to understand that for many visitors...
How social media data is transforming the CPG industry
In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent...
Data driven approach to account based marketing campaigns
While most marketers understand the importance of targeting and segmentation in a B2C market,...
Social media listening Tools | Social Media Monitoring
We analysed 800,000 conversations from social media sites and blogs to understand how America...
To reach or to engage
Besides building a vibrant community and increasing awareness when it comes to new products/features,...
Social Media Analytics and Monitoring| Campaign Effectiveness
“A brand is not what we tell the customer it is – it is...
How to measure campaign effectiveness without a control group
The most common way of measuring the impact of a marketing campaign is to...
Using social media analysis to understand declining sales
Social media analysis is a powerful tool to understand trends. When trying to understand...
Which media will have maximum impact this holiday season?
It’s that time of the year again, when shoppers are active. Advertising spend is...
Consumer Perception & Social Presence of US Drug Retailer
In this new age of increasing digitization and social presence, Social Media analytics is...
Determining perception gap through twitter
Being an analytics professional, I like doing interesting analyses on various hypotheses I have...
Marketing Analytics | October 16, 2015»
How to make Artificial Intelligence work for your organization
Artificial Intelligence | January 24, 2018»
Revolutionizing healthcare analytics through artificial intelligence and machine learning
Artificial Intelligence | June 26, 2018»
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