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Social Media Analytics

Social listening and how it can help understand your customers better 1

What is social listening and how can it help understand your customers better
Customer Analytics  | Marketing Analytics  | Social Media Analytics

Social media platforms are no longer considered as just tools to market your products;...
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Lingua Franca An overview of NLP part 2

Lingua Franca: Mining foreign languages for social media analytics in CPG – part II
Social Media Analytics

When it comes to the beauty and personal care industry, the only constant is...
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Lingua Franca An overview of NLP

Lingua Franca: An overview of NLP and translation for social media analytics in CPG – Part I
Social Media Analytics

Natural Language Processing (NLP) methodologies enable us to leverage ‘natural’ or ‘human’ language as...
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Leveraging social media analytics for sports franchises 1

Leveraging social media analytics for sports franchises
Social Media Analytics

“The purpose of business is to create a customer. In our instance, the business...
Read More   
Featured Image V2

Studying an on-demand economy with the help of social media analytics
Analytics Trends  | Social Media Analytics

The Internet revolutionized the way people gain information, share information, make purchases, and manage...
Read More   
How conversion rate optimization can make or break your sales

How conversion rate optimization can make or break your sales
Marketing Analytics  | Social Media Analytics

Optimizing conversion is important, but it is essential to understand that for many visitors...
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How social media data is transforming CPG

How social media data is transforming the CPG industry
Marketing Analytics  | Social Media Analytics

In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent...
Read More   
Data driven approach to account based marketing campaigns

Data driven approach to account based marketing campaigns
Marketing Analytics  | Social Media Analytics

While most marketers understand the importance of targeting and segmentation in a B2C market,...
Read More   
What was popular this Valentines Day

Social media listening Tools | Social Media Monitoring
Analytics Trends  | Social Media Analytics

We analysed 800,000 conversations from social media sites and blogs to understand how America...
Read More   
To reach or to engage

To reach or to engage
Marketing Analytics  | Social Media Analytics

Besides building a vibrant community and increasing awareness when it comes to new products/features,...
Read More   
Five ways social media analytics benefits your business

Social Media Analytics and Monitoring| Campaign Effectiveness
Marketing Analytics  | Social Media Analytics

“A brand is not what we tell the customer it is – it is...
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How to measure campaign effectiveness without a control group

How to measure campaign effectiveness without a control group
Marketing Analytics  | Social Media Analytics

The most common way of measuring the impact of a marketing campaign is to...
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Using social media analysis to understand declining sales

Using social media analysis to understand declining sales
Marketing Analytics  | Social Media Analytics

Social media analysis is a powerful tool to understand trends. When trying to understand...
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Which media will have maximum impact this holiday season

Which media will have maximum impact this holiday season?
Analytics Trends  | Predictive Analytics  | Social Media Analytics

It’s that time of the year again, when shoppers are active. Advertising spend is...
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Consumer perceptions

Consumer Perception & Social Presence of US Drug Retailer
Marketing Analytics  | Social Media Analytics

In this new age of increasing digitization and social presence, Social Media analytics is...
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