A Guide to Social Network Analysis and its Use Cases
SNA has immense potential to elevate existing analysis, given there is information flow and connections.
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SNA has immense potential to elevate existing analysis, given there is information flow and connections.
Landing right in the middle of Erangel for some spicy action. Capturing your friend’s coin just before he reaches the final slo…
Social media platforms are no longer considered as just tools to market your products; it has evolved into something that is mu…
When it comes to the beauty and personal care industry, the only constant is change – social media is abuzz with trends that ch…
Natural Language Processing (NLP) methodologies enable us to leverage ‘natural’ or ‘human’ language as data sources for Machine…
“The purpose of business is to create a customer. In our instance, the business that we’re in is to create a fan.” – Pete…
The Internet revolutionized the way people gain information, share information, make purchases, and manage their lives. Now, we…
Optimizing conversion is important, but it is essential to understand that for many visitors conversion is a process. Businesse…
Marketers found that traditional marketing tools that served them well were no longer working so well.
While most marketers understand the importance of targeting and segmentation in a B2C market, the same is often not true in a B…
We analysed 800,000 conversations from social media sites and blogs to understand how America will celebrate the day of love. T…
Besides building a vibrant community and increasing awareness when it comes to new products/features, there are other nuances t…
“A brand is not what we tell the customer it is – it is what the customers tell each other it is” – Scott Cook
The most common way of measuring the impact of a marketing campaign is to create a control group of customers who do not receiv…
Social media analysis is a powerful tool to understand trends. When trying to understand the reasons behind the declining sales…
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