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Blogs

Data duplication

Data duplication – impact on analytics, cost to business and how AI can help

The digital revolution brings with it an exponential rise in the number the digital...
Read More   
Leveraging analytics to drive and transform effective customer loyalty programs

Leveraging analytics to transform customer loyalty programs

“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs...
Read More   
Hyper personalization 2 1

Hyper-personalization: the magic wand to consumer engagement
Customer Analytics

Lazy Saturday evening. Looking for a Dramedy (that’s oddly specific). Burnt through Google’s generic...
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Rise of AI Should Humans Be Worried 2

Rise of AI: Should Humans Be Worried?

AI — A decades old problem The bogeyman of the modern workplace is undoubtedly...
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a complete guide blog

A complete guide to Marketing Mix Modeling
Marketing Analytics

The singular aim driving all marketing initiatives is to maximise the ROI on the...
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Lingua Franca An overview of NLP part 2

Lingua Franca: Mining foreign languages for social media analytics in CPG – part II

When it comes to the beauty and personal care industry, the only constant is...
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Lingua Franca An overview of NLP

Lingua Franca: An overview of NLP and translation for social media analytics in CPG – Part I

Natural Language Processing (NLP) methodologies enable us to leverage ‘natural’ or ‘human’ language as...
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Blog thumbnail

Survey analytics with macro environment analysis – what is it and how does it benefit your business?
Customer Analytics

In a constantly evolving marketplace with digitally native consumers, for companies to be truly...
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Decoding the Microsoft Growth Mindset

#HighOnData: Decoding the Microsoft “Growth Mindset”

Reed Cundiff, General Manager, Customer & Market Research, Microsoft, talks to LatentView Analytics about...
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Customer Experience Management System for Retail blog1

Personalization for consumers in retail industry
Marketing Analytics

In the current market scenario, customers hold the ultimate power in deciding the success...
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How AI based Conversational Analytics will transform business 1

How AI-based Conversational Analytics will transform business
Business Analytics

“Alexa, order paper towels…” Ten years ago, the idea of purchasing products on demand...
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Putting the artificial intelligence revolution to work 2

#HighOnData: Putting the artificial intelligence revolution to work
Analytics Trends

The first author we had the pleasure to speak with in the #HighOnData series...
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Featured image

Enterprise analytics leveraging AI: Analytics trends in 2019
Analytics Trends

With businesses transforming into data-driven enterprises, there is a need for investments in data...
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Impact of social media data on political elections

Impact of social media data on political elections
Customer Analytics

In 2018, a popular social networking site came under heavy fire from US regulators...
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Featured Image V1

Using location analytics for optimal site selection
Analytics Trends

Identifying the right location to set up a store forms a key part of...
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12...8»

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