Leveraging analytics to transform customer loyalty programs
“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs...
Hyper-personalization: the magic wand to consumer engagement
Lazy Saturday evening. Looking for a Dramedy (that’s oddly specific). Burnt through Google’s generic...
Rise of AI: Should Humans Be Worried?
AI — A decades old problem The bogeyman of the modern workplace is undoubtedly...
A complete guide to Marketing Mix Modeling
The singular aim driving all marketing initiatives is to maximise the ROI on the...
Lingua Franca: Mining foreign languages for social media analytics in CPG – part II
When it comes to the beauty and personal care industry, the only constant is...
Lingua Franca: An overview of NLP and translation for social media analytics in CPG – Part I
Natural Language Processing (NLP) methodologies enable us to leverage ‘natural’ or ‘human’ language as...
Survey analytics with macro environment analysis – what is it and how does it benefit your business?
In a constantly evolving marketplace with digitally native consumers, for companies to be truly...
#HighOnData: Decoding the Microsoft “Growth Mindset”
Reed Cundiff, General Manager, Customer & Market Research, Microsoft, talks to LatentView Analytics about...
Personalization for consumers in retail industry
In the current market scenario, customers hold the ultimate power in deciding the success...
How AI-based Conversational Analytics will transform business
“Alexa, order paper towels…” Ten years ago, the idea of purchasing products on demand...
#HighOnData: Putting the artificial intelligence revolution to work
The first author we had the pleasure to speak with in the #HighOnData series...
Enterprise analytics leveraging AI: Analytics trends in 2019
With businesses transforming into data-driven enterprises, there is a need for investments in data...
Impact of social media data on political elections
In 2018, a popular social networking site came under heavy fire from US regulators...
Using location analytics for optimal site selection
Identifying the right location to set up a store forms a key part of...
#HighOnData: “AI should stand for Augmented Intelligence, not just Artificial Intelligence”
In his recently co-authored book – AI for Marketing and Product Innovation: Powerful New...
How to measure campaign effectiveness without a control group
Marketing Analytics | October 16, 2015»
How to make Artificial Intelligence work for your organization
Artificial Intelligence | January 24, 2018»
Revolutionizing healthcare analytics through artificial intelligence and machine learning
Artificial Intelligence | June 26, 2018»
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