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Collecting and recording data in a proper format is crucial for further analysis and drawing actionable insights.

Over the past year, online channels contributed to nearly 70% of overall CPG growth.

56% of Americans had used BNPL for purchases by the end of March 2021, almost a 48% rise in less than a year.

CPG brands that invest in DTC models will build direct relationships with customers and foster loyalty.

Our Net Promoter Score (NPS) increased 9 points this past quarter to +43 with 90% client satisfaction.

AB testing validation is often overlooked, which might lead to revenue loss in some cases due to external effects.

Millions of consumers bought CPG products online for the first time in 2020. This shows the eCommerce trend is here to stay.

AB testing is a data-driven approach to compare two different versions of a web page using statistical techniques.

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