Rise of AI: Should Humans Be Worried?
AI — A decades old problem The bogeyman of the modern workplace is undoubtedly...
A complete guide to Marketing Mix Modeling
The singular aim driving all marketing initiatives is to maximise the ROI on the...
Lingua Franca: Mining foreign languages for social media analytics in CPG – part II
When it comes to the beauty and personal care industry, the only constant is...
Lingua Franca: An overview of NLP and translation for social media analytics in CPG – Part I
Natural Language Processing (NLP) methodologies enable us to leverage ‘natural’ or ‘human’ language as...
Survey analytics with macro environment analysis – what is it and how does it benefit your business?
In a constantly evolving marketplace with digitally native consumers, for companies to be truly...
#HighOnData: Decoding the Microsoft “Growth Mindset”
Reed Cundiff, General Manager, Customer & Market Research, Microsoft, talks to LatentView Analytics about...
Personalization for consumers in retail industry
In the current market scenario, customers hold the ultimate power in deciding the success...
How AI-based Conversational Analytics will transform business
“Alexa, order paper towels…” Ten years ago, the idea of purchasing products on demand...
#HighOnData: Putting the artificial intelligence revolution to work
The first author we had the pleasure to speak with in the #HighOnData series...
Enterprise analytics leveraging AI: Analytics trends in 2019
With businesses transforming into data-driven enterprises, there is a need for investments in data...
Impact of social media data on political elections
In 2018, a popular social networking site came under heavy fire from US regulators...
Using location analytics for optimal site selection
Identifying the right location to set up a store forms a key part of...
#HighOnData: “AI should stand for Augmented Intelligence, not just Artificial Intelligence”
In his recently co-authored book – AI for Marketing and Product Innovation: Powerful New...
How customer reviews influence a brand’s decision making process
In the sweltering heat of summer, I scramble to buy an air conditioner for...
Insurance risk assessment using Predictive Analytics
Risk management processes form an integral part of the insurance industry. Insurers consider every...
How to measure campaign effectiveness without a control group
Marketing Analytics | October 16, 2015»
How to make Artificial Intelligence work for your organization
Artificial Intelligence | January 24, 2018»
Revolutionizing healthcare analytics through artificial intelligence and machine learning
Artificial Intelligence | June 26, 2018»
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