Actionable Insights.
Accurate Decisions.
Actionable Insights.
Accurate Decisions.
Data-centric approach for human-centric decisions
Data-centric approach for
human-centric decisions
EVENTS
September 25, 2025 LatentView and Decision Point brought together leaders from across industries to discuss how enterprises are rethinking value creation in the AI era.
Our flagship roundtable in the Bay Area this year featured unfiltered conversations about AI implementation, including the wins, the learnings, and the impact.
HIGHLIGHTS
We posted a 1.6% sequential and 31.9% YoY revenue increase.
Reengineering and Reimagining Data with Databricks
Infographic: Entering The Age of AI-driven Media
Blog: Return on Innovation: How the CPG Industry is Using AI to Drive Meaningful Growth
We reported our 11th consecutive quarter of revenue growth, with 9.1% sequential and 23.2% YoY expansion.
Reengineering and Reimagining Data with Databricks
Infographic: Entering The Age of AI-driven Media
Blog: Return on Innovation: How the CPG Industry is Using AI to Drive Meaningful Growth
EVENTS
September 25, 2025 LatentView and Decision Point brought together leaders from across industries to discuss how enterprises are rethinking value creation in the AI era.
Our flagship roundtable in the Bay Area this year featured unfiltered conversations about AI implementation, including the wins, the learnings, and the impact.
Read More →
Read More →
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We inspire and transform businesses to excel in the digital world by harnessing the power of data and analytics
Years
Transforming businesses to excel in the digital world.
Fortune 500 Clients
Countries
Global footprint with offices worldwide.
Success Stories
Increased demand forecasting accuracy by 21%

Increased demand forecasting accuracy by 21%
We helped a Fortune 500 big-box retailer identify the key drivers of shifts in consumer demand.
Enabled servicing additional orders worth $81mn

Enabled servicing additional orders worth $81mn
We helped a Fortune 500 food and beverage company optimize on-shelf availability by streamlining manufacturing.
Reduced the average claims processing time by 10%

Reduced the average claims processing time by 10%
We helped a major US insurance provider optimize claims processing and improve CX.
Saved around $30 million through assembly line diagnostics

Saved around $30 million through assembly line diagnostics
We helped a Fortune 500 car manufacturer to reduce defect identification time.
Smart Innovation
Craft tomorrow's solutions today
Smart Innovation
Craft tomorrow's solutions today
Thought Leadership
Rajan Sethuraman
Remadevi Thottathil
Venkat Viswananthan
Prasun Velayudhan
Vivek Singh
Boobesh Ramadurai
Parijat Banerjee
The New Shift of Global Capability Centers to Innovation Hubs
Global Capability Centers (GCCs) have been an essential part of corporate strategy for decades, offering access to global talent pools that can enhance a company’s organizational capabilities and provide critical support to sustain periods of rapid growth. Traditionally, these centers were designed as a cost-saving option for companies with large-scale operational needs, serving as offshore or nearshore hubs for many services such as finance, IT, and customer service.
READ MOREBack to the Drawing Board: Building India’s Tech Talent Ecosystem
There is high demand and higher supply, yet the two don’t meet for the Indian tech industry. Last year, TCS reported 80,000 vacancies, but the majority of the 1.5 lakh engineering graduates who pass out annually did not suit the job. Similar is the contrast when it comes to the economics of the sector.e
READ MOREA Marathon Of Innovation: 4 AI Technologies To Watch In 2025
Some might agree that the AI advancements in 2024 looked like a page from a science fiction novel. Those great strides have set a precedence for something far more pivotal. In 2025, AI will fundamentally alter how you operate, make decisions, and connect with customers. While it is critical to think bigger and act bolder, Venkat Viswanathan emphasizes the importance of sticking to the most elemental principle—achieving meaningful, scalable impact. Read more
READ MORE3 Core Principles to Drive ROI from GenAI Deployments
Gartner predicts that by 2025, at least 30% of GenAI projects will be abandoned mainly due to poor data quality, and failure to deliver business value.
However, another Gartner survey highlights that successful GenAI deployments have led to impressive outcomes: 15.8% revenue growth, 15.2% cost savings, and 22.6% productivity gains. So, what sets apart the companies that succeed with GenAI from those that fall short?
Vivek Singh, Growth Head – Hi-Tech, outlines three key principles to help businesses evaluate, select, and enable GenAI use cases—ensuring risk management, cost control, and transformative results.
READ MOREChanging How We Think About GenAI in the Boardroom: Navigating Short and Long-Term ROI
The hype around GenAI is undeniable, with companies rapidly adopting it. But the question on every boardroom's mind is: when will we see a return on our investment? The answer is more nuanced than simply calculating costs.
Firstly, we must reframe how we perceive ROI in the context of AI/GenAI. While the allure of immediate, transformative results is strong, these technologies are still in their early stages.
Read this article where Prasun Velayudhan, Associate Director at LatentView Analytics, shares insights on what you must focus on for a successful AI/GenAI transformation.
READ MOREFrom Pilot to Production: Insight on Scaling GenAI Programs for the Long-Term
Just a few months ago, business leaders were exploring the use cases of GenAI, experimenting with models, and testing the waters. Today they have tested GenAI on pilot projects and seen encouraging results.
However, it's one thing to work on pilot programs, but it's quite another to get it ready for prime time. Boobesh Ramadurai, Practice Head - Marketing Analytics, shares some key insights on scaling GenAI programs for the long term.
READ MOREPersonalization, Automation And Trust In Data: Key Trends Shaping Banking And Financial Services
Remember when banking meant spending hours in line and filling out paperwork? Fast-forward to today, and everything is on your phone—from account details to investments, and even recommendations for where to invest their funds.
AI and analytics are transforming financial services in ways we haven’t seen since the ’90s digital boom. Over the next decade, how financial institutions connect with customers and how they run behind the scenes will look radically different. So, what’s driving this shift? Our Business Head – Financial Services, Parijat Banerjee, outlines the key trends shaping the Banking and Financial Services industry in his recent article.
READ MORE
The New Shift of Global Capability Centers to Innovation Hubs
Global Capability Centers (GCCs) have been an essential part of corporate strategy for decades, offering access to global talent pools that can enhance a company’s organizational capabilities and provide critical support to sustain periods of rapid growth. Traditionally, these centers were designed as a cost-saving option for companies with large-scale operational needs, serving as offshore or nearshore hubs for many services such as finance, IT, and customer service.
Personalization, Automation And Trust In Data: Key Trends Shaping Banking And Financial Services
Remember when banking meant spending hours in line and filling out paperwork? Fast-forward to today, and everything is on your phone—from account details to investments, and even recommendations for where to invest their funds.
AI and analytics are transforming financial services in ways we haven’t seen since the ’90s digital boom. Over the next decade, how financial institutions connect with customers and how they run behind the scenes will look radically different. So, what’s driving this shift? Our Business Head – Financial Services, Parijat Banerjee, outlines the key trends shaping the Banking and Financial Services industry in his recent article.
From Pilot to Production: Insight on Scaling GenAI Programs for the Long-Term
Just a few months ago, business leaders were exploring the use cases of GenAI, experimenting with models, and testing the waters. Today they have tested GenAI on pilot projects and seen encouraging results.
However, it’s one thing to work on pilot programs, but it’s quite another to get it ready for prime time. Boobesh Ramadurai, Practice Head – Marketing Analytics, shares some key insights on scaling GenAI programs for the long term.
3 Core Principles to Drive ROI from GenAI Deployments
Gartner predicts that by 2025, at least 30% of GenAI projects will be abandoned mainly due to poor data quality, and failure to deliver business value.
However, another Gartner survey highlights that successful GenAI deployments have led to impressive outcomes: 15.8% revenue growth, 15.2% cost savings, and 22.6% productivity gains. So, what sets apart the companies that succeed with GenAI from those that fall short?
Vivek Singh, Growth Head – Hi-Tech, outlines three key principles to help businesses evaluate, select, and enable GenAI use cases—ensuring risk management, cost control, and transformative results.
Changing How We Think About GenAI in the Boardroom: Navigating Short and Long-Term ROI
The hype around GenAI is undeniable, with companies rapidly adopting it. But the question on every boardroom’s mind is: when will we see a return on our investment? The answer is more nuanced than simply calculating costs.
Firstly, we must reframe how we perceive ROI in the context of AI/GenAI. While the allure of immediate, transformative results is strong, these technologies are still in their early stages.
Read this article where Prasun Velayudhan, Associate Director at LatentView Analytics, shares insights on what you must focus on for a successful AI/GenAI transformation.
A Marathon Of Innovation: 4 AI Technologies To Watch In 2025
Some might agree that the AI advancements in 2024 looked like a page from a science fiction novel. Those great strides have set a precedence for something far more pivotal. In 2025, AI will fundamentally alter how you operate, make decisions, and connect with customers. While it is critical to think bigger and act bolder, Venkat Viswanathan emphasizes the importance of sticking to the most elemental principle—achieving meaningful, scalable impact.
Read more
Back to the Drawing Board: Building India’s Tech Talent Ecosystem
There is high demand and higher supply, yet the two don’t meet for the Indian tech industry. Last year, TCS reported 80,000 vacancies, but the majority of the 1.5 lakh engineering graduates who pass out annually did not suit the job. Similar is the contrast when it comes to the economics of the sector. While the revenue of IT companies has recorded steady growth, entry-level salaries have not kept pace with compensation starting at Rs4 lakh per annum.
Partnerships
Awards & Recognitions
