Amazon Web Services - Advanced Consulting Partner
Microsoft Silver Cloud Platform Partner
Frost & Sullivan - Analytics Company of the Year 2015
Delloitte - Technology Fast 50 Winner (2009-2015)


LatentView Analytics is one of the world’s largest and fastest growing digital analytics firms.

We help companies drive digital transformation by helping them combine digital and traditional data to gain a competitive advantage.

LatentView provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and optimize investment decisions.

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Some of Our Clients

  • “LatentView Analytics has been an extremely skilled partner to Whirlpool in helping accelerate innovation across business groups in the organisation. We have partnered with LatentView to create a cutting-edge platform that analyzed consumer reviews, provide deep-dive insights, understand consumer needs and drive competitive intelligence. LatentView Analytics’ deep expertise in Marketing and Text Analytics has proven to be a great enabler for the Innovation team to reach its objectives”

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  • “LatentView has uniquely addressed the market demand for big data analytics solutions and services, attracting some of the most recognized brands globally across industries. LatentView is taking steps towards Artificial Intelligence (AI) with a proper strategy on how to initiate AI based automation and utilize it effectively in businesses. Its solution-led methodology provides scalable and repeatable frameworks that helps clients increase effectiveness of analytical output and empower a broad base to make data-driven decisions”

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  • “LatentView has been a very capable business partner for Equinix to build business insights and foresights through a well-defined analytics framework. Our partnership with LatentView over the past year focused on co-developing analytic solutions that encompass automated dashboards, forecasting models and a recommendation engine to identify new business opportunities. The LatentView team’s professional approach and expertise in analytics ensured that our expectations were exceeded at each stage.”

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  • “LatentView brings the ability to respond to business needs faster by providing more real time analytics and ad-hoc reporting support. They also bring complex data handling skills, in a flexible manner.”

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The LatentView Approach

Our impressive client retention rates and long-term relationships give us the confidence to invest early in understanding our clients’ business goals and challenges. LatentView’s customized roadmap is designed to move clients across the analytics maturity quadrant, allowing us to grow with our customers as their digital acumen increases. By setting up Centers of Excellence (CoE) we are able to demonstrate significant ROI on analytics spend from day one.

At LatentView, we believe that Business + Data + Math = Actionable Insights.

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Our Services

When it comes to marketing analytics, LatentView has possibly the largest body of work and experience. We are recognized as leaders in Digital Analytics and Marketing Analytics and often work as exclusive partners to our customers in this area. Our Big Data expertise allows us to look for insights in large, complex digital data from multiple disparate sources, including web analytics. Our insights have helped our customers achieve:

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Superior Consumer Insights

By analyzing digital data, LatentView Analytics provides its customers with a granular understanding of consumers, their affinities, preferences and choices

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Improved Campaign Performance

By analyzing digital data, LatentView Analytics helps marketers target multiple consumer segments, providing them with relevant customized offerings

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Greater Marketing Effectiveness

By analyzing digital data, LatentView Analytics helps marketers improve their performance across channels and optimize spend

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Accelerated Product Innovation

By analyzing digital data, LatentView Analytics helps marketers accelerate their product innovation cycles giving them a first mover advantage

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Enhanced Consumer Experience

By analyzing digital data, LatentView Analytics helps marketers measure and improve consumer experience across multiple channels

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Revenues &

Increased Revenues & Marketshare

By analyzing digital data, LatentView Analytics helps marketers understand purchase behavior and its drivers there-by increasing revenues and market share

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Gartner lists LatentView Analytics as Representative Vendor in Market Guide for Data and Analytics Service Providers


Princeton, N.J. and Chennai, India – June 26 , 2018 – LatentView Analytics, a trusted analytics...

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LatentView Analytics awarded Green Interiors certification by IGBC


Princeton, N.J. and Chennai, India – February 1, 2018 – LatentView Analytics, one of the fastest...

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Studying an on-demand economy with the help of social media analytics


The Internet revolutionized the way people gain information, share information, make purchases, and manage their lives....

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Uses of Analytics and Machine Learning in asset management organizations


The global asset management industry has been steadily expanding and witnessing transformations brought about by the...

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Using Social Media Analytics during the 2015 Chennai Floods


In November 2015, the city of Chennai in the southern state of Tamilnadu, India, received a...

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To Win Millennial Consumers, Follow the Digital Data Trail


Millennials will have $1.4 trillion of spending power in the United States by 2020. This would...

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Work Culture at LatentView

We take great pride in the work culture we have created at LatentView. Our culture enables us to provide our workforce- some of the brightest technical and business minds from the top universities and industries- with an environment that challenges them intellectually and empowers them to make a positive difference to the world around them.

Our analysts bring a rare combination of left and right brain skills which enable them to influence outcomes and solve business challenges.

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