Amazon Web Services - Advanced Consulting Partner
Microsoft Silver Cloud Platform Partner
Frost & Sullivan - Analytics Company of the Year 2015
Delloitte - Technology Fast 50 Winner (2009-2015)
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ABOUT US

LatentView Analytics is one of the world’s largest and fastest growing digital analytics firms.

We help companies drive digital transformation by helping them combine digital and traditional data to gain a competitive advantage.

LatentView provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and optimize investment decisions.

Some of Our Clients

  • “LatentView Analytics’ expertise both in building and operationalizing marketing analytics has accelerated our journey to implement smarter Distribution practices. From early warning retention systems to cross sale predictions LatentView Analytics has supported our quest to increase personalization, responsiveness and deepen client engagement.”

    Simon
  • “Our engagement with LatentView Analytics has been instrumental in promoting a data-driven culture, design thinking and self-serve analytics at BMW quality management. Co-developing the award-winning driver insights and risk measurement application (NASSCOM AI Gamechanger award 2018) has accelerated our digital transformation journey.”

    stefan
  • “LatentView Analytics has been an extremely skilled partner to Whirlpool in helping accelerate innovation across business groups in the organisation. We have partnered with LatentView to create a cutting-edge platform that analyzed consumer reviews, provide deep-dive insights, understand consumer needs and drive competitive intelligence. LatentView Analytics’ deep expertise in Marketing and Text Analytics has proven to be a great enabler for the Innovation team to reach its objectives”

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  • “LatentView has uniquely addressed the market demand for big data analytics solutions and services, attracting some of the most recognized brands globally across industries. LatentView is taking steps towards Artificial Intelligence (AI) with a proper strategy on how to initiate AI based automation and utilize it effectively in businesses. Its solution-led methodology provides scalable and repeatable frameworks that helps clients increase effectiveness of analytical output and empower a broad base to make data-driven decisions”

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  • “LatentView has been a very capable business partner for Equinix to build business insights and foresights through a well-defined analytics framework. Our partnership with LatentView over the past year focused on co-developing analytic solutions that encompass automated dashboards, forecasting models and a recommendation engine to identify new business opportunities. The LatentView team’s professional approach and expertise in analytics ensured that our expectations were exceeded at each stage.”

    jeyapaul
  • “LatentView brings the ability to respond to business needs faster by providing more real time analytics and ad-hoc reporting support. They also bring complex data handling skills, in a flexible manner.”

    veronika

The LatentView Approach

Our impressive client retention rates and long-term relationships give us the confidence to invest early in understanding our clients’ business goals and challenges. LatentView’s customized roadmap is designed to move clients across the analytics maturity quadrant, allowing us to grow with our customers as their digital acumen increases. By setting up Centers of Excellence (CoE) we are able to demonstrate significant ROI on analytics spend from day one.

At LatentView, we believe that Business + Data + Math = Actionable Insights.

Our Services

When it comes to marketing analytics, LatentView has possibly the largest body of work and experience. We are recognized as leaders in Digital Analytics and Marketing Analytics and often work as exclusive partners to our customers in this area. Our Big Data expertise allows us to look for insights in large, complex digital data from multiple disparate sources, including web analytics. Our insights have helped our customers achieve:

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Superior
Consumer
Insights

Superior Consumer Insights

By analyzing digital data, LatentView Analytics provides its customers with a granular understanding of consumers, their affinities, preferences and choices

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Improved
Campaign
Performance

Improved Campaign Performance

By analyzing digital data, LatentView Analytics helps marketers target multiple consumer segments, providing them with relevant customized offerings

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Greater
Marketing
Effectiveness

Greater Marketing Effectiveness

By analyzing digital data, LatentView Analytics helps marketers improve their performance across channels and optimize spend

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Accelerated
Product
Innovation

Accelerated Product Innovation

By analyzing digital data, LatentView Analytics helps marketers accelerate their product innovation cycles giving them a first mover advantage

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Enhanced
Consumer
Experience

Enhanced Consumer Experience

By analyzing digital data, LatentView Analytics helps marketers measure and improve consumer experience across multiple channels

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Increased
Revenues &
Marketshare

Increased Revenues & Marketshare

By analyzing digital data, LatentView Analytics helps marketers understand purchase behavior and its drivers there-by increasing revenues and market share

LatentView Analytics named a ‘Strong Performer’ in customer analytics service providers report by independent research firm

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Among the highest scoring providers in services vision, future viability and current partner ecosystem criteria in...

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LatentView Analytics launches AI-driven conversational analytics platform ‘Casper’ to democratize enterprise data

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New platform enables anyone across the enterprise to access data and insights on demand through natural...

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LatentView Analytics Enhances SmartInsights Platform With Tools to Accelerate R&D

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May 09, 2019 – LatentView Analytics, a trusted analytics partner to the world’s most recognized brands,...

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Leveraging analytics to transform customer loyalty programs

Leveraging analytics to drive and transform effective customer loyalty programs

“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs are counted...

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Hyper-personalization: the magic wand to consumer engagement

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Lazy Saturday evening. Looking for a Dramedy (that’s oddly specific). Burnt through Google’s generic Top 50...

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How Quantified Trust Will Fuel The Next Wave Of The Digital Economy

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Thirty years ago, the idea of a taxi service made up of regular joes driving their...

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Work Culture at LatentView

We take great pride in the work culture we have created at LatentView. Our culture enables us to provide our workforce- some of the brightest technical and business minds from the top universities and industries- with an environment that challenges them intellectually and empowers them to make a positive difference to the world around them.

Our analysts bring a rare combination of left and right brain skills which enable them to influence outcomes and solve business challenges.