Trends shaping the future of streaming platforms in the “New Normal”
Current Landscape of Streaming Platforms: The pandemic has been the forerunner of unprecedented growth in the global OTT market…
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Subscription
Got Commitment Issues? How to build relationships with subscribers that last.
The hard truth about the subscription model is that despite its widespread popularity and predicted market growth, many subscri…
Are Personal Device Subscriptions Getting a Reboot?
There is an opportunity for every business to transform to cater to the subscription economy and generate value for customers.
Is a One-Stop-Shop Subscription the answer for Audio Streaming?
The one-stop-shop subscription for streaming music and podcasts is just the start for Spotify and its tech giant rivals.
LatentView’s Subscription Value Proposition Framework
Subscription services can outcompete rivals by focusing on the key value they deliver to customers.
Can Automakers Learn to Love the Subscription Model?
Automakers must steer carefully with subscription models to avoid the potholes of the past.
The Netflix Gambit: Instant Gratification or Gone in 60 Seconds
Those looking for lessons in delivering value have much to learn from the undisputed leader of video streaming: Netflix.
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A complete guide to Marketing Mix Modeling