There is an opportunity for every business to transform to cater to the subscription economy and generate value for customers.
The one-stop-shop subscription for streaming music and podcasts is just the start for Spotify and its tech giant rivals.
Subscription services can outcompete rivals by focusing on the key value they deliver to customers.
Automakers must steer carefully with subscription models to avoid the potholes of the past.
Those looking for lessons in delivering value have much to learn from the undisputed leader of video streaming: Netflix.
A complete guide to Marketing Mix Modeling