Impact of social media data on political elections
In 2018, a popular social networking site came under heavy fire from US regulators...
How customer reviews influence a brand’s decision making process
In the sweltering heat of summer, I scramble to buy an air conditioner for...
Enhancing consumer engagement through AI powered chatbots
Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming...
5 Trends in customer journey analytics to watch out for
Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer...
Analytics powered marketing for customer centric retailing
According to a recent survey conducted by the US Census Bureau, in spite of...
How can you use data to rethink the customer journey?
In recent years, a lot of our conversation with our clients has revolved around...
Ways to improve customer lifetime value (CLV) using analytics
Customer Lifetime Value (CLV) is the estimated net profit a business expects to get...
Using analytics to cater to the multi-touchpoint customer
I recently had the opportunity to moderate a panel discussion at the Argyle Executive...
Staying relevant to the millennial consumer
Shopping behaviors, buying trends and patterns are changing at a rapid pace across the...
Quantifying bad customer experience: The Comcast Story
By now, just about everybody has heard about the nightmarish Comcast customer support call....
FIFA World Cup 2014: The data you didn’t know
Its hard not to get caught up in the excitement of the FIFA World...
How to measure campaign effectiveness without a control group
Marketing Analytics | October 16, 2015»
How to make Artificial Intelligence work for your organization
Artificial Intelligence | January 24, 2018»
Revolutionizing healthcare analytics through artificial intelligence and machine learning
Artificial Intelligence | June 26, 2018»
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