Accelerating Innovations in the Legal Sphere
A techno-legal bridge between the operation of lawyers and technology is prima facie evidence in the current legal system. Laws…
Customer Analytics
How can CPG brands win “The Amazon Battle”?
While major CPG players have started embracing DTC brands, most online sales still happen through E-retailers.
What is social listening and how can it help understand your customers better
Social media platforms are no longer considered as just tools to market your products; it has evolved into something that is mu…
Leveraging analytics to transform customer loyalty programs
“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs are coun…
Hyper-personalization: the magic wand to consumer engagement
Lazy Saturday evening. Looking for a Dramedy (that’s oddly specific). Burnt through Google’s generic Top 50 already. What next?…
#HighOnData: Decoding the Microsoft “Growth Mindset”
Reed Cundiff, General Manager, Customer & Market Research, Microsoft, talks to LatentView Analytics about how the company i…
Personalization for consumers in retail industry
In the current market scenario, customers hold the ultimate power in deciding the success of a retailer.
Impact of social media data on political elections
In 2018, a popular social networking site came under heavy fire from US regulators after it was found that a third-party vendor…
How customer reviews influence a brand’s decision making process
In the sweltering heat of summer, I scramble to buy an air conditioner for my house. Trouble is, with the offers from retail st…
Enhancing consumer engagement through AI powered chatbots
Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming a viable customer serv…
5 Trends in customer journey analytics to watch out for
Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer requires tapping into multiple…
Analytics powered marketing for customer centric retailing
According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to inve…
How can you use data to rethink the customer journey?
In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their custome…
Ways to improve customer lifetime value (CLV) using analytics
Customer Lifetime Value (CLV) is the estimated net profit a business expects to get from the entire duration of its relationshi…
Using analytics to cater to the multi-touchpoint customer
I recently had the opportunity to moderate a panel discussion at the Argyle Executive Summit’s Leadership in Digital Marketing …
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A complete guide to Marketing Mix Modeling
