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Customer Analytics

Social listening and how it can help understand your customers better 1

What is social listening and how can it help understand your customers better
Customer Analytics  | Marketing Analytics  | Social Media Analytics

Social media platforms are no longer considered as just tools to market your products;...
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Leveraging analytics to drive and transform effective customer loyalty programs

Leveraging analytics to transform customer loyalty programs
Customer Analytics  | Marketing Analytics

“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs...
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Hyper personalization 2 1

Hyper-personalization: the magic wand to consumer engagement
Customer Analytics

Lazy Saturday evening. Looking for a Dramedy (that’s oddly specific). Burnt through Google’s generic...
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Decoding the Microsoft Growth Mindset

#HighOnData: Decoding the Microsoft “Growth Mindset”
Customer Analytics  | Machine Learning

Reed Cundiff, General Manager, Customer & Market Research, Microsoft, talks to LatentView Analytics about...
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Customer Experience Management System for Retail blog1

Personalization for consumers in retail industry
Customer Analytics

In the current market scenario, customers hold the ultimate power in deciding the success...
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Impact of social media data on political elections

Impact of social media data on political elections
Customer Analytics

In 2018, a popular social networking site came under heavy fire from US regulators...
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How customer reviews influence a brand’s decision making process featured image

How customer reviews influence a brand’s decision making process
Customer Analytics

In the sweltering heat of summer, I scramble to buy an air conditioner for...
Read More   
Enhancing consumer engagement through AI powered chatbots

Enhancing consumer engagement through AI powered chatbots
Analytics Trends  | Artificial Intelligence  | Customer Analytics

Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming...
Read More   
customer journey analytics Linked In 1

5 Trends in customer journey analytics to watch out for
Customer Analytics

Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer...
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Analytics powered marketing for customer centric retailing

Analytics powered marketing for customer centric retailing
Customer Analytics  | Marketing Analytics

According to a recent survey conducted by the US Census Bureau, in spite of...
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How can you use data to rethink the customer journey

How can you use data to rethink the customer journey?
Big Data  | Customer Analytics  | Data Analytics

In recent years, a lot of our conversation with our clients has revolved around...
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Ways to improve customer lifetime value CLV using analytics

Ways to improve customer lifetime value (CLV) using analytics
Customer Analytics  | Data Analytics

Customer Lifetime Value (CLV) is the estimated net profit a business expects to get...
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Using analytics to cater to the multi touchpoint customer

Using analytics to cater to the multi-touchpoint customer
Customer Analytics  | Data Analytics

I recently had the opportunity to moderate a panel discussion at the Argyle Executive...
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Staying relevant to the millennial consumer

Staying relevant to the millennial consumer
Customer Analytics  | Data Analytics  | Marketing Analytics

Shopping behaviors, buying trends and patterns are changing at a rapid pace across the...
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Quantifying bad customer experience The Comcast Story

Quantifying bad customer experience: The Comcast Story
Customer Analytics  | Data Analytics

By now, just about everybody has heard about the nightmarish Comcast customer support call....
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