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In this issue of our #highondata series, Professor Anindya Ghose, academic and author of the recently released TAP: Unlocking the Mobile Economy, talks to...
Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer requires tapping into multiple data sources and touchpoints. These include...
By now, just about everybody has heard about the nightmarish Comcast customer support call. Amazon and Zappos have demonstrated to the world that investing...
