Accelerating Innovations in the Legal Sphere
A techno-legal bridge between the operation of lawyers and technology is prima facie evidence in the current legal system. Laws…
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A techno-legal bridge between the operation of lawyers and technology is prima facie evidence in the current legal system. Laws…
While major CPG players have started embracing DTC brands, most online sales still happen through E-retailers.
Social media platforms are no longer considered as just tools to market your products; it has evolved into something that is mu…
“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs are coun…
Lazy Saturday evening. Looking for a Dramedy (that’s oddly specific). Burnt through Google’s generic Top 50 already. What next?…
Reed Cundiff, General Manager, Customer & Market Research, Microsoft, talks to LatentView Analytics about how the company i…
In the current market scenario, customers hold the ultimate power in deciding the success of a retailer.
In 2018, a popular social networking site came under heavy fire from US regulators after it was found that a third-party vendor…
In the sweltering heat of summer, I scramble to buy an air conditioner for my house. Trouble is, with the offers from retail st…
Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming a viable customer serv…
Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer requires tapping into multiple…
According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to inve…
In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their custome…
Customer Lifetime Value (CLV) is the estimated net profit a business expects to get from the entire duration of its relationshi…
I recently had the opportunity to moderate a panel discussion at the Argyle Executive Summit’s Leadership in Digital Marketing …
A complete guide to Marketing Mix Modeling