Impact of social media data on political elections
In 2018, a popular social networking site came under heavy fire from US regulators...
How customer reviews influence a brand’s decision making process
In the sweltering heat of summer, I scramble to buy an air conditioner for...
Enhancing consumer engagement through AI powered chatbots
Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming...
5 Trends in customer journey analytics to watch out for
Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer...
Analytics powered marketing for customer centric retailing
According to a recent survey conducted by the US Census Bureau, in spite of...
How can you use data to rethink the customer journey?
In recent years, a lot of our conversation with our clients has revolved around...
How to measure campaign effectiveness without a control group
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Revolutionizing healthcare analytics through artificial intelligence and machine learning
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