Last week, while browsing through a few sites online, my eye caught the fancy of a particular branded watch. Of course, we all know...

In this first post of a brief blog series, we’ll take a broad view at how organizations, such as your own, can assess analytics...

Innovation at Whirlpool is not new. We have been going down that path for some time now. Whirlpool started in the 1918's as a...

Question: Very rarely do you see CEO’s with a CIO background. How did you look at the same data world when you were a...

In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their customer’s lifecycle....

The good old concept of segmentation, targeting and positioning framework, has stood the test of time and have helped marketers take strategic business decisions....

Customer Lifetime Value (CLV) is the estimated net profit a business expects to get from the entire duration of its relationship with a customer....

Mobile as a channel has its own challenges just like any other channel. Yes, you often hear marketers say mobile doesn’t really work. Those...

Digital transformation changes how we interact with technology, and disrupts even routine activities that seem lasting and permanent fixtures in life. Maps stuffed in...

In this inaugural Q&A of our new #highondata series, Zoher Karu, Chief Data Officer, eBay, shares how the company is using analytics to drive...