Without narrative and context, cold hard facts can lose out to assumptions What makes a good recipe? To begin, it needs beautif…
YouTube has over 1 billion active users. It has become the go-to video resource library, from music videos and lifestyle vlogs …
Gaming franchises are becoming immersive consumer experiences. Do publishers have the data to keep up?
Game design studios and parent companies will require to take advantage of an important new asset: first-party user data.
The rapid acceleration in growth and development of the sharing economy post-pandemic proves the necessity of the consumer good…
Hotels implementing data science and emerging technologies see a 135% increase in online revenue.
By 2023, about 50% of product manufacturing companies will invest in real-time shipment tracking platforms.
56% of Americans had used BNPL for purchases by the end of March 2021, almost a 48% rise in less than a year.
The 21st century will be remembered in history as the era that demarcates between pre and post COVID-19 times.
With the growth of multi-modal transport, the need for segment-wise analysis is essential for efficient management.
The International Tourism Economy is looking at a 60-80% decline this year (Source: UNWTO), and global tourism revenues are exp…
A complete guide to Marketing Mix Modeling