Integrating GA4 with BigQuery for Digital Marketing Insights
In the fast-paced world of digital marketing, the key to success lies in mastering the art of data utilization. GA4 stands for …
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In the fast-paced world of digital marketing, the key to success lies in mastering the art of data utilization. GA4 stands for …
Worldwide, businesses need help managing the rapid changes in consumer expectations. According to a recent Harris Interactive s…
Subscription business models have become increasingly popular in the retail industry, offering several benefits for the company…
“The customer is the king” is a famous adage among businesses, as they need to understand customers’ behavior…
Why tech-enabled properties evolve into media advertising properties more often than not and how q-commerce companies can take …
Without narrative and context, cold hard facts can lose out to assumptions What makes a good recipe? To begin, it needs beautif…
YouTube has over 1 billion active users. It has become the go-to video resource library, from music videos and lifestyle vlogs …
Game design studios and parent companies will require to take advantage of an important new asset: first-party user data.
The rapid acceleration in growth and development of the sharing economy post-pandemic proves the necessity of the consumer good…
Hotels implementing data science and emerging technologies see a 135% increase in online revenue.
By 2023, about 50% of product manufacturing companies will invest in real-time shipment tracking platforms.
56% of Americans had used BNPL for purchases by the end of March 2021, almost a 48% rise in less than a year.
AB testing validation is often overlooked, which might lead to revenue loss in some cases due to external effects.
AB testing is a data-driven approach to compare two different versions of a web page using statistical techniques.
The rise of instant delivery startups during the pandemic represents a huge data analytics opportunity.
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