Creating a truly immersive consumer experience will require gaming franchises to think big and consider how every touchpoint co…
The rapid acceleration in growth and development of the sharing economy post-pandemic proves the necessity of the consumer good…
Hotels implementing data science and emerging technologies see a 135% increase in online revenue.
By 2023, about 50% of product manufacturing companies will invest in real-time shipment tracking platforms.
56% of Americans had used BNPL for purchases by the end of March 2021, almost a 48% rise in less than a year.
AB testing validation is often overlooked, which might lead to revenue loss in some cases due to external effects.
AB testing is a data-driven approach to compare two different versions of a web page using statistical techniques.
The rise of instant delivery startups during the pandemic represents a huge data analytics opportunity.
The 21st century will be remembered in history as the era that demarcates between pre and post COVID-19 times.
Sports teams are ready to receive as much information as possible to gain a competitive edge over their opponents.
With the growth of multi-modal transport, the need for segment-wise analysis is essential for efficient management.
The COVID-19 pandemic has impacted every single atom that constitutes the functioning of the world.
The International Tourism Economy is looking at a 60-80% decline this year (Source: UNWTO), and global tourism revenues are exp…
Introduction: Text is a critical aspect of communication. It is everywhere around us. With the growing usage and adoption of th…
In today’s world, data is power. With companies having terabytes of data stored in servers, everyone is in the quest to discove…
A complete guide to Marketing Mix Modeling
