Integrating GA4 with BigQuery for Digital Marketing Insights
In the fast-paced world of digital marketing, the key to success lies in mastering the art of data utilization. GA4 stands for …
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BLOG Category: Data Analytics
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Leveraging Data and Analytics to Enhance Customer Experience
Worldwide, businesses need help managing the rapid changes in consumer expectations. According to a recent Harris Interactive s…
Data and Analytics: The Key to Unlocking Retail Subscription Growth
Subscription business models have become increasingly popular in the retail industry, offering several benefits for the company…
Clickstream Analytics: The Catalyst for Revenue Maximization in Retail
“The customer is the king” is a famous adage among businesses, as they need to understand customers’ behavior…
Now’s the time: How Q-Commerce can Scale by Thinking like an Ad Platform
Why tech-enabled properties evolve into media advertising properties more often than not and how q-commerce companies can take …
What Data Analysts Can Learn from Cookbook Authors
Without narrative and context, cold hard facts can lose out to assumptions What makes a good recipe? To begin, it needs beautif…
YouTube Movie Review Videos and Comments Analysis using NLP
YouTube has over 1 billion active users. It has become the go-to video resource library, from music videos and lifestyle vlogs …
Gaming franchises are becoming immersive consumer experiences. Do publishers have the data to keep up?
Game design studios and parent companies will require to take advantage of an important new asset: first-party user data.
The Spectrum of Consumer Goods Rental Market in the US
The rapid acceleration in growth and development of the sharing economy post-pandemic proves the necessity of the consumer good…
How Data Analytics is Transforming the Hospitality Industry
Hotels implementing data science and emerging technologies see a 135% increase in online revenue.
Here’s How Top Companies Implement Customer-Driven Supply Chain Transformation
By 2023, about 50% of product manufacturing companies will invest in real-time shipment tracking platforms.
How to Mitigate Challenges in BNPL Using Analytics
56% of Americans had used BNPL for purchases by the end of March 2021, almost a 48% rise in less than a year.
AB Testing: Validity Checks and Best Practices
AB testing validation is often overlooked, which might lead to revenue loss in some cases due to external effects.
What is AB Testing and How Does It Work?
AB testing is a data-driven approach to compare two different versions of a web page using statistical techniques.
Why Q-Commerce is a Gold Mine for Data Analytics
The rise of instant delivery startups during the pandemic represents a huge data analytics opportunity.
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