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MatchView - Intuitive business experimentation platform
Enable a test and learn culture to drive campaign effectiveness
Reduce campaign turnaround time
Brands often test multiple products while debating retail and marketing strategies using in-store and online experimentation. Execution of these tests and experiments in a retail environment often involves cross-functional team participation, capturing and analyzing relevant data from multiple sources and communication of results to relevant stakeholders. This is where MatchView can help brands identify tests and control groups, perform campaign analysis and understand the impact of different treatments, all in a single platform, thereby reducing campaign turnaround time significantly.
Experimentation platform for effective campaign design & analysis
Key benefits
Data-Driven Experiment Design
Identify test and control groups based on business outcomes that need testing, as well as underlying factors that could vary across the groups.
Understand True Causality
Remove the effects of unintended / confounding factors through ANCOVA-based methods, making it simple for non-statisticians.
Faster Insights
Discover insights 95% earlier as compared to the manual feedback cycle, enabling corrective action in a time-bound manner.
Key features of MatchView
Easy set-up and go
Predictive analytics
Versatility
Friendly, non-techie interface
