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MatchView - Intuitive business experimentation platform
Identify how trends evolve & what influences their growth
Reduce campaign turnaround time
Experimentation platform for effective
campaign design & analysis
Data-Driven Experiment Design
Identify test and control groups based on business outcomes that need testing, as well as underlying factors that could vary across the groups.
Understand True Causality
Remove the effects of unintended / confounding factors through ANCOVA-based methods, making it simple for non-statisticians.
Discover insights 95% earlier as compared to the manual feedback cycle, enabling corrective action in a time-bound manner.
Key features of MatchView
Easy set-up and go
One-stop platform for marketing analytics with faster time-to-insights that can be set up without IT support.
Advanced statistical algorithms such as Linear Mixed Effects Regression models to isolate impact of specific marketing activity.
Applicable in a variety of online and offline contexts such as digital panel experimentation, retail store panels, loyalty card databases, frequent flyer programs, household consumer panels, etc.
Friendly, non-techie interface
Easy-to-use, management friendly, no coding, technical skills or statistical knowledge required.