Smart Innovation

Crafting Tomorrow’s Solutions Today with Data-Driven Insights

Be “one of a kind” with Smart Innovation

Smart Innovation, an AI/ML-powered engine, improves the success rate of product innovation by five times. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. In short, it helps you stay one step ahead of your competition and hit the bull’s-eye with your innovation – every time.

Overcoming Roadblocks in the Pursuit of Innovation

Out of around 30,000 new products launched each year, a staggering 85% meet failure, resulting in about $1.2 million annual loss. Flip that – only 15% of all your new ideas will see the light of day in the market. Prolonged time from concept to shelf is taking a toll on capturing market opportunities. Quickly evolving consumer tastes and preferences, especially in response to trends and global events, are making product innovation more challenging. How do you decide where to place your bets? It’s time to move from ‘Innovation’ to ‘Smart Innovation.’

How can AI-powered Smart Innovation help you?

Embrace Change, Lead the Way

Act

ACT

Accelerate

Adapt

Achieve

Act

Accelerate

Adapt

Achieve

Success Stories

Social Media-Based Flavor Trends Drives Product Innovation

Facing declining market share due to slow innovation, a leading US snack maker needed a faster way to identify trending flavors. We helped them drive insights from their social media data. This unearthed emerging flavors and their associated emotional and functional drivers, slashing idea generation time and identifying potential hits at a fraction of the usual cost.

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Reduction in innovation cycle time

Be “One of a Kind” with Smart
Innovation 2

Smart Innovation, an AI/ML-powered engine, dramatically improves the success rate of innovation by a remarkable five times. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market.

Be “One of a Kind” with Smart
Innovation 3

Be “One of a Kind” with Smart
Innovation 4

Stay ahead of the curve, always

Take the guesswork out of product development and stay ahead of consumer expectations with our advanced AI and Machine Learning solution.

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