Leveraging Text Mining on Search Queries to Improve Business Revenue
The Google search engine, on average, handles over 3.8 million searches per minute. People are using the web more and more ever…
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How Social Listening helps Brands to make Consumer-oriented Business Decisions
Every brand should capitalize on social listening to understand the audience and make customer-centric business decisions.
Role of Analytics in Mitigating Road Accidents
Data analytics and AI help identify accident-prone zones, regulate traffic flow, and implement safety features in vehicles.
A Comprehensive Guide to Predicting and Measuring Customer Churn
When a business loses customers at a higher rate than it gains customers, it loses its brand value, resulting in revenue loss.
IT in the Indian Agriculture Sector: A Value Chain Analysis
IT intervention in the value chain can add maximum value to all the players involved in the Indian agriculture sector.
Predicting Travel Recovery with Data Analytics
The travel industry was one of the worst-hit in 2020. But there’s been a significant resurgence in travel in 2021.
Big Data Analytics in Manufacturing Industry
Manufacturing is one of the most important industries in the world’s economy.
Pandemic Propels the PC Industry with Laptops Riding the Wave
The COVID-19 pandemic has proven to be a tipping point affecting almost all sectors of the economy.
Causal Inference: Exploring the How behind the Why
The most pronounced outcome of the digital revolution is the sheer amount of data collected and analyzed.
How COVID-19 is Affecting the Smartphone Industry
The pandemic has brought about a new normal and altered the life of every individual across the globe. 2020 marked the most cha…
Understanding a use case for process mining
In the previous post, we had briefly discussed process mining and explained why it is essential for a company. In this post, we…
How advanced analytics can help hotel chains to navigate to the new normal
The Covid-19 pandemic has rattled the businessworld with dropping GDP and recession looming over the countries. The hospitality…
Why Customer Reviews Really Matter?
Product reviews have a direct implication on product purchases.
Leverage Contract Analytics to improve your dated contract management practices
As humans grapple to adapt to the new normal of masks, sanitizers, lockdown, and work from home, businesses across the world to…
Social Media Listening: To Understand Competitive Positioning of Conferencing Tools Amidst The COVID-19 Pandemic
The COVID-19 pandemic is unlike anything we have witnessed in the past century. It is a human tragedy of untold proportions, no…
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