Every brand should capitalize on social listening to understand the audience and make customer-centric business decisions.
When a business loses customers at a higher rate than it gains customers, it loses its brand value, resulting in revenue loss.
IT intervention in the value chain can add maximum value to all the players involved in the Indian agriculture sector.
The COVID-19 pandemic has proven to be a tipping point affecting almost all sectors of the economy.
The most pronounced outcome of the digital revolution is the sheer amount of data collected and analyzed.
The Covid-19 pandemic has rattled the businessworld with dropping GDP and recession looming over the countries. The hospitality…
As humans grapple to adapt to the new normal of masks, sanitizers, lockdown, and work from home, businesses across the world to…
Social Media Listening: To Understand Competitive Positioning of Conferencing Tools Amidst The COVID-19 Pandemic
The COVID-19 pandemic is unlike anything we have witnessed in the past century. It is a human tragedy of untold proportions, no…
Process mining- The missing link between data-oriented analytical techniques and model-based process analysis
The blog is an introduction for a 3-part series on how additional insights can be gained from your in-house data through proces…
A complete guide to Marketing Mix Modeling