Data Visualization

Complex Data Made Simple and Actionable

Accelerate your BI journey with data visualization

Data visualization is more than just charts and graphs; it’s the transformation of mundane information into a meaningful context. At LatentView Analytics, we believe in not just mining relevant data but refining it into pure intelligence. Our data visualization solutions breathe life into your data, making trends pop and helping you make informed decisions quickly. By transitioning from dashboards to decision boards, our solutions delve deeper into the “why” behind each pattern or trend.

BI Modernization

Democratize data exploration and unleash your data’s true potential

  • Upgrade your data infrastructure: Leave behind clunky legacy systems and embrace agile, cloud-based platforms that scale with your data and empower real-time decision-making.
  • Embrace self-service analytics: Empower your entire organization with intuitive tools that democratize data exploration and unlock hidden potential across all levels.
  • Bridge the data-insights gap: Integrate data visualization seamlessly with your workflows, ensuring insights are readily available and easily actionable for teams across the organization.

Actionable Insights

Get foresight at your fingertips for optimized decisions

  • Go beyond “what” to “why and so what”: Don’t just see patterns, understand the forces behind them and translate those insights into actionable strategies.
  • Predictive power at your fingertips: Forecast future trends, anticipate challenges, and optimize your business operations with data-driven predictions that illuminate the path ahead.
  • Tell compelling data stories: Craft impactful visualizations that resonate with your audience, garner buy-in for data-driven initiatives, and turn insights into action.

Roadblock 1

Drowning in descriptive dashboards

Challenge: The overwhelming number of descriptive dashboards burdens organizations, consuming time and resources.

Solution: Embrace self-supporting platforms via decision boards

    • Standardize metrics
    • Device agnostic access
    • Sleek and intuitive UI
    • Integration of NLP, NLG and Gen AI
    • On-the-go self-supporting platform

Roadblock 2

Long development cycles with little actionability

Challenge: BI development cycles drag on for months with limited actionable insights.
Solution: Accelerate time-to-Insights for swift decision-making
    • Real-time alerts and critical insights notifications
    • Periodic delivery of actionable insights for immediate action

Roadblock 3

Navigating data interaction hurdles in BI

Challenge: Business users juggle multiple applications, spreadsheets, and emails for data updates.

Solution: Enable data interaction from the frontend

    • Direct interaction with backend data
    • A single source of truth
    • Streamlined real-time ETL pipeline

Roadblock 4

Cluttered dashboards without any context

Challenge: Existing dashboards lack coherence and fail to tell a meaningful story.

Solution: Craft compelling and relevant narratives

    • Highlight current trends and key observations
    • Enable easy drill-down and deep dive
    • Conduct driver analysis for insights

Overcoming your visualization journey roadblocks

Different functions - Different needs

Sales and Marketing

    • Visualize sales trends, pipeline performance, and customer behavior.
    • Monitor marketing campaign effectiveness, lead gen, and conversion rates
    • Analyze customer segmentation and demographics for targeted strategies.

Finance and Operations

    • Track financial metrics, budget adherence, and cost analysis.
    • Monitor inventory levels, supply chain efficiency, and operational KPIs.
    • Generate financial forecasts and perform variance analysis.

Human Resources

    • Monitor customer satisfaction scores, response times,& issue resolution rates
    • Track customer feedback & sentiment analysis for continuous improvement.
    • Identify areas for enhancing customer service processes.

Customer Service

    • Measure employee performance, engagement, and turnover rates.
    • Analyze recruitment metrics, training effectiveness, and workforce diversity.
    • Monitor compensation and benefits trends.

Product Development

    • Visualize product lifecycle stages, feature adoption, and development progress.
    • Analyze user feedback, feature requests, and bug reports.
    • Monitor innovation metrics and product performance.

Why trust us in your visualization journey?

InsightLens

Turn mundane information into business intelligence

Translating information into visually digestible formats is the bridge that connects people with data. We turn complex datasets into visual stories that anybody can understand. InsightLens simplifies intricate data, making it easy for you to experience its story. It’s the art of revealing the unseen patterns within your data that guide your business toward success. By transitioning from dashboards to decision boards, InsightLens delves deeper into the “why” behind each pattern or trend.

InsightLens

Turn mundane information into business intelligence

Translating information into visually digestible formats is the bridge that connects people with data. We turn complex datasets into visual stories that anybody can understand. InsightLens simplifies intricate data, making it easy for you to experience its story. It’s the art of revealing the unseen patterns within your data that guide your business toward success. By transitioning from dashboards to decision boards, InsightLens delves deeper into the “why” behind each pattern or trend.

Success Stories

360-degree view of digital metrics to improve marketing effectiveness

Trapped in data silos, a CPG giant was spending their marketing budget inefficiently due to delayed insights. LatentView’s integrated dashboard united paid, earned, and owned media metrics, slashed test cycles, and reduced campaign costs by enabling cross-channel comparisons and smarter marketing investments.
%
Slash in campaign test cycles
%
Drop in cost per campaign

Be “One of a Kind” with Smart
Innovation 3

Smart Innovation, an AI/ML-powered engine, dramatically improves the success rate of innovation by a remarkable five times. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market

Be “One of a Kind” with Smart
Innovation 4

Smart Innovation, an AI/ML-powered engine, dramatically improves the success rate of innovation by a remarkable five times. It achieves this by analyzing data points derived from consumer reviews, social media conversations, and product-related data. This analysis identifies potential opportunities within emerging trends and prescribes precise product attributes that align with them. By enhancing the success rate of innovation, Smart Innovation identifies trends ahead of the curve and significantly reduces time to market

Maximizing the value of your data through visualization

Turn your data into clear stories that drive action. Experience clarity, understand the ‘why’ behind your data, and make informed decisions. 

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