6 Best Practices to Scale and Optimize Data Pipelines
Collecting and recording data in a proper format is crucial for further analysis and drawing actionable insights.
campaign optimisation
Using location analytics for optimal site selection
Identifying the right location to set up a store forms a key part of any retailer’s core strategy. Selecting the right location is not only crucial for profitability, but can also determine whether the business can successfully thrive. Analyzing transactions, facilities, and asset data along with geographic data can reveal valuable insights that can help …
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Studying an on-demand economy with the help of social media analytics
The Internet revolutionized the way people gain information, share information, make purchases, and manage their lives. Now, we are well into a new and even more profound shift from the Internet Economy to what we call the Digital Consumer Economy. In the era of the consumer, it is crucial for businesses to cater to them …
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Image Analytics: Secret sauce to movie marketing
There was a time when the internet was more text than pictures. Downloading pictures took minutes and videos, hours. More visual content meant more waiting. In short, online content was limited to text. Fast forward to 2017, and there is no denying that the world we live in is more visual than textual. Visuals have …
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Personalized marketing best practices: A consumer journey
Last week, while browsing through a few sites online, my eye caught the fancy of a particular branded watch. Of course, we all know the world wide web is full of choices, and in a bid to get the best bang for my buck, I searched a couple of retail sites, and after analyzing price …
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Analytics powered marketing for customer centric retailing
According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to invest in products to improve their lifestyle has steadily increased over time. Retail growth is expected to continue growing to reach 4.42% by 2020. Herein lies an immense opportunity for retailers to increase their …
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The bigger picture: Using analytics to predict movie success
With the advent of Big Data and analytics, the world has changed in ways previously unimaginable. In a rapidly growing and thriving industry such as the motion picture industry, data analytics has opened a number of important new avenues that can be used to analyze past data, make creative marketing decisions, and accurately predict the …
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Understanding the “decision funnel” using unstructured data
Businesses are well aware that analytics is changing everything – and that the difference between simply surviving or thriving, hinges on how they interpret and utilize data. Through analytics, organizations gain insights that drive decision making about everything from marketing and customer support to accelerating product innovation. However, often the data that holds the greatest …
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How can you use data to rethink the customer journey?
In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their customer’s lifecycle. Customer lifecycle is the entire path that a customer traces out and involves the following stages: 1. Target 2. Acquire …
Analytics driven precise targeting (APT) strategy for brands
The good old concept of segmentation, targeting and positioning framework, has stood the test of time and have helped marketers take strategic business decisions. These business leaders have…
