Can Big Data Cure Cancer?
Cancer is one of the fatal diseases of our time, which is becoming increasingly prevalent. World Health Organisation (WHO) says…
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Big Data
The Impact of Serverless Computing on Big Data
This blog will discuss the pros and cons of serverless architecture with a reference implementation detail.
Diving deep into the Data collection
Decoding the Data Science Terrain: Part 4 In the three previous posts in this series, we talked about a framework for mapp…
The bigger picture: Using analytics to predict movie success
With the advent of Big Data and analytics, the world has changed in ways previously unimaginable. In a rapidly growing and thri…
Understanding the “decision funnel” using unstructured data
Businesses are well aware that analytics is changing everything – and that the difference between simply surviving or thr…
Using data to prepare for a digital future – Panel Discussion
In this interactive panel discussion, the panelists and participants exchange ideas and insights into how they and their organi…
A fireside chat on Digital with Jeroen Tas of Royal Philips
Question: Very rarely do you see CEO’s with a CIO background. How did you look at the same data world when you were a CIO, and …
How can you use data to rethink the customer journey?
In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their custome…
Advantages and applications of mobile data
Mobile as a channel has its own challenges just like any other channel. Yes, you often hear marketers say mobile doesn’t rea…
Using mobile payment data to shape your business
Digital transformation changes how we interact with technology, and disrupts even routine activities that seem lasting and p…
Gartner acknowledges key LatentView differentiators
We’re pleased to report that Gartner Inc. has released its Market Guide for Advanced Analytics Service Providers for Marketing,…
How eBay uses data for competitive advantage
In this inaugural Q&A of our new #highondata series, Zoher Karu, Chief Data Officer, eBay, shares how the company is using a…
LatentView Turns Ten: A decade of data science
A decade changes a lot, especially in the technology world. In 2006, when LatentView was just getting off the ground, the idea …
Benefits of combining disparate data
In the real-world, its difficult to label consumers. Digital consumers often spend a part of their purchase cycle in the offlin…
Digital Analytics Trends 2016
1. Integrated and smart everyday gadgets The number of digital endpoints used by people is increasing at a tremendous pace. Dig…
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A complete guide to Marketing Mix Modeling