The Covid-19 pandemic has swiftly brought the focus on health and safety back into the spotlight. Ever since the pandemic disru…
Cancer is one of the fatal diseases of our time, which is becoming increasingly prevalent. World Health Organisation (WHO) says…
This blog will discuss the pros and cons of serverless architecture with a reference implementation detail.
Decoding the Data Science Terrain: Part 4 In the three previous posts in this series, we talked about a framework for mapp…
With the advent of Big Data and analytics, the world has changed in ways previously unimaginable. In a rapidly growing and thri…
Businesses are well aware that analytics is changing everything – and that the difference between simply surviving or thr…
In this interactive panel discussion, the panelists and participants exchange ideas and insights into how they and their organi…
Question: Very rarely do you see CEO’s with a CIO background. How did you look at the same data world when you were a CIO, and …
In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their custome…
Mobile as a channel has its own challenges just like any other channel. Yes, you often hear marketers say mobile doesn’t rea…
Digital transformation changes how we interact with technology, and disrupts even routine activities that seem lasting and p…
We’re pleased to report that Gartner Inc. has released its Market Guide for Advanced Analytics Service Providers for Marketing,…
In this inaugural Q&A of our new #highondata series, Zoher Karu, Chief Data Officer, eBay, shares how the company is using a…
A decade changes a lot, especially in the technology world. In 2006, when LatentView was just getting off the ground, the idea …
In the real-world, its difficult to label consumers. Digital consumers often spend a part of their purchase cycle in the offlin…
A complete guide to Marketing Mix Modeling
