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Marketing Analytics

blog

Leveraging Video Analytics – An Insight to Emotion Analysis
Marketing Analytics

As mentioned in my previous blog “Video Analytics: The What, Where, Why and How”,...
Read More   
Social listening and how it can help understand your customers better 1

What is social listening and how can it help understand your customers better
Customer Analytics  | Marketing Analytics  | Social Media Analytics

Social media platforms are no longer considered as just tools to market your products;...
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Leveraging analytics to drive and transform effective customer loyalty programs

Leveraging analytics to transform customer loyalty programs
Customer Analytics  | Marketing Analytics

“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs...
Read More   
a complete guide blog

A complete guide to Marketing Mix Modeling
Marketing Analytics

The singular aim driving all marketing initiatives is to maximise the ROI on the...
Read More   
Contact optimization

Email Marketing Optimization: Engaging customers this holiday season
Analytics Trends  | Data Analytics  | Marketing Analytics

When it comes to understanding customer sentiment in the holiday season, Analytics is the...
Read More   
Blog 02

#HighOnData Series Mobile economy: Tap-ping into the future
Analytics Trends  | Data Analytics  | Marketing Analytics

In this issue of our #highondata series, Professor Anindya Ghose, academic and author of...
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image analytics

Image Analytics: Secret sauce to movie marketing
Analytics Trends  | Data Analytics  | Marketing Analytics

There was a time when the internet was more text than pictures. Downloading pictures...
Read More   
personalise marketing 1

Personalized marketing best practices: A consumer journey
Analytics Trends  | Data Analytics  | Marketing Analytics

Last week, while browsing through a few sites online, my eye caught the fancy...
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Analytics powered marketing for customer centric retailing

Analytics powered marketing for customer centric retailing
Customer Analytics  | Marketing Analytics

According to a recent survey conducted by the US Census Bureau, in spite of...
Read More   
marketing mix model

Marketing Mix Modelling: Challenges and best practices
Marketing Analytics

The optimal allocation of funds across different channels of marketing is crucial for all...
Read More   
How conversion rate optimization can make or break your sales

How conversion rate optimization can make or break your sales
Marketing Analytics  | Social Media Analytics

Optimizing conversion is important, but it is essential to understand that for many visitors...
Read More   
How social media data is transforming CPG

How social media data is transforming the CPG industry
Marketing Analytics  | Social Media Analytics

In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent...
Read More   
Data driven approach to account based marketing campaigns

Data driven approach to account based marketing campaigns
Marketing Analytics  | Social Media Analytics

While most marketers understand the importance of targeting and segmentation in a B2C market,...
Read More   
Mastering the 3 Cs of mobile retail success

Mastering the 3 C’s of mobile retail success
Data Analytics  | Marketing Analytics

Modern Marketer’s fascination with mobile is not new – the power of this channel...
Read More   
Effective visual communication of data via the digital dashboard

Effective visual communication of data via the digital dashboard
Business Analytics  | Data Analytics  | Marketing Analytics

When it comes to data collection in today’s digital era, the sheer volume of...
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