A complete guide to Marketing Mix Modeling
The singular aim driving all marketing initiatives is to maximise the ROI on the...
Personalization for consumers in retail industry
In the current market scenario, customers hold the ultimate power in deciding the success...
Email Marketing Optimization: Engaging customers this holiday season
When it comes to understanding customer sentiment in the holiday season, Analytics is the...
#HighOnData Series Mobile economy: Tap-ping into the future
In this issue of our #highondata series, Professor Anindya Ghose, academic and author of...
Image Analytics: Secret sauce to movie marketing
There was a time when the internet was more text than pictures. Downloading pictures...
Personalized marketing best practices: A consumer journey
Last week, while browsing through a few sites online, my eye caught the fancy...
Analytics powered marketing for customer centric retailing
According to a recent survey conducted by the US Census Bureau, in spite of...
Marketing Mix Modelling: Challenges and best practices
The optimal allocation of funds across different channels of marketing is crucial for all...
How conversion rate optimization can make or break your sales
Optimizing conversion is important, but it is essential to understand that for many visitors...
How social media data is transforming the CPG industry
In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent...
Data driven approach to account based marketing campaigns
While most marketers understand the importance of targeting and segmentation in a B2C market,...
Mastering the 3 C’s of mobile retail success
Modern Marketer’s fascination with mobile is not new – the power of this channel...
Effective visual communication of data via the digital dashboard
When it comes to data collection in today’s digital era, the sheer volume of...
To reach or to engage
Besides building a vibrant community and increasing awareness when it comes to new products/features,...
Social Media Analytics and Monitoring| Campaign Effectiveness
“A brand is not what we tell the customer it is – it is...
How to measure campaign effectiveness without a control group
Marketing Analytics | October 16, 2015»
How to make Artificial Intelligence work for your organization
Artificial Intelligence | January 24, 2018»
Revolutionizing healthcare analytics through artificial intelligence and machine learning
Artificial Intelligence | June 26, 2018»
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