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Last week, while browsing through a few sites online, my eye caught the fancy of a particular branded watch. Of course, we all know...
According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to invest in products...
The optimal allocation of funds across different channels of marketing is crucial for all organizations since investment decisions need to be made depending on...
Optimizing conversion is important, but it is essential to understand that for many visitors conversion is a process. Businesses can aid the visitors to...
In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent Mills, discusses how social media analytics have changed marketers’ understanding of their...
While most marketers understand the importance of targeting and segmentation in a B2C market, the same is often not true in a B2B context....
Modern Marketer’s fascination with mobile is not new – the power of this channel has been measured, analyzed and talked about for quite some...
When it comes to data collection in today’s digital era, the sheer volume of available data is staggering. Can the average business do anything...
Besides building a vibrant community and increasing awareness when it comes to new products/features, there are other nuances that explain the rationale in leveraging...
“A brand is not what we tell the customer it is – it is what the customers tell each other it is” – Scott...
