Email Marketing Optimization: Engaging customers this holiday season
When it comes to understanding customer sentiment in the holiday season, Analytics is the...
#HighOnData Series Mobile economy: Tap-ping into the future
In this issue of our #highondata series, Professor Anindya Ghose, academic and author of...
Image Analytics: Secret sauce to movie marketing
There was a time when the internet was more text than pictures. Downloading pictures...
Personalized marketing best practices: A consumer journey
Last week, while browsing through a few sites online, my eye caught the fancy...
Analytics powered marketing for customer centric retailing
According to a recent survey conducted by the US Census Bureau, in spite of...
Marketing Mix Modelling: Challenges and best practices
The optimal allocation of funds across different channels of marketing is crucial for all...
How to measure campaign effectiveness without a control group
Marketing Analytics | October 16, 2015»
How to make Artificial Intelligence work for your organization
Artificial Intelligence | January 24, 2018»
Revolutionizing healthcare analytics through artificial intelligence and machine learning
Artificial Intelligence | June 26, 2018»
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