Marketers, We Need To Talk About TikTok
Here are a few tips for B2B tech marketers looking to cash in on the creator economy.
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Marketing Analytics
Leveraging Video Analytics – An Insight to Emotion Analysis
As mentioned in my previous blog “Video Analytics: The What, Where, Why and How”, video analytics can be a game changer in the …
What is social listening and how can it help understand your customers better
Social media platforms are no longer considered as just tools to market your products; it has evolved into something that is mu…
Leveraging analytics to transform customer loyalty programs
“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs are coun…
A complete guide to Marketing Mix Modeling
The singular aim driving all marketing initiatives is to maximise the ROI on the production, sales and distribution of a certai…
Email Marketing Optimization: Engaging customers this holiday season
When it comes to understanding customer sentiment in the holiday season, Analytics is the gift that keeps on giving! With the h…
#HighOnData Series Mobile economy: Tap-ping into the future
In this issue of our #highondata series, Professor Anindya Ghose, academic and author of the recently released TAP: Unlocking t…
Image Analytics: Secret sauce to movie marketing
There was a time when the internet was more text than pictures. Downloading pictures took minutes and videos, hours. More visua…
Personalized marketing best practices: A consumer journey
Last week, while browsing through a few sites online, my eye caught the fancy of a particular branded watch. Of course, we all …
Analytics powered marketing for customer centric retailing
According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to inve…
Marketing Mix Modelling: Challenges and best practices
The optimal allocation of funds across different channels of marketing is crucial for all organizations since investment decisi…
How conversion rate optimization can make or break your sales
Optimizing conversion is important, but it is essential to understand that for many visitors conversion is a process. Businesse…
How social media data is transforming the CPG industry
Marketers found that traditional marketing tools that served them well were no longer working so well.
Data driven approach to account based marketing campaigns
While most marketers understand the importance of targeting and segmentation in a B2C market, the same is often not true in a B…
Mastering the 3 C’s of mobile retail success
Modern Marketer’s fascination with mobile is not new – the power of this channel has been measured, analyzed and talked about f…
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A complete guide to Marketing Mix Modeling