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Marketing Analytics

blog

Leveraging Video Analytics – An Insight to Emotion Analysis

Marketing Analytics

As mentioned in my previous blog “Video Analytics: The What, Where, Why and How”,...

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Social listening and how it can help understand your customers better 1

What is social listening and how can it help understand your customers better

Customer Analytics  | Marketing Analytics  | Social Media Analytics

Social media platforms are no longer considered as just tools to market your products;...

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Leveraging analytics to drive and transform effective customer loyalty programs

Leveraging analytics to transform customer loyalty programs

Customer Analytics  | Marketing Analytics

“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs...

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a complete guide blog

A complete guide to Marketing Mix Modeling

Marketing Analytics

The singular aim driving all marketing initiatives is to maximise the ROI on the...

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Contact optimization

Email Marketing Optimization: Engaging customers this holiday season

Analytics Trends  | Data Analytics  | Marketing Analytics

When it comes to understanding customer sentiment in the holiday season, Analytics is the...

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Blog 02

#HighOnData Series Mobile economy: Tap-ping into the future

Analytics Trends  | Data Analytics  | Marketing Analytics

In this issue of our #highondata series, Professor Anindya Ghose, academic and author of...

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image analytics

Image Analytics: Secret sauce to movie marketing

Analytics Trends  | Data Analytics  | Marketing Analytics

There was a time when the internet was more text than pictures. Downloading pictures...

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personalise marketing 1

Personalized marketing best practices: A consumer journey

Analytics Trends  | Data Analytics  | Marketing Analytics

Last week, while browsing through a few sites online, my eye caught the fancy...

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Analytics powered marketing for customer centric retailing

Analytics powered marketing for customer centric retailing

Customer Analytics  | Marketing Analytics

According to a recent survey conducted by the US Census Bureau, in spite of...

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marketing mix model

Marketing Mix Modelling: Challenges and best practices

Marketing Analytics

The optimal allocation of funds across different channels of marketing is crucial for all...

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How conversion rate optimization can make or break your sales

How conversion rate optimization can make or break your sales

Marketing Analytics  | Social Media Analytics

Optimizing conversion is important, but it is essential to understand that for many visitors...

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How social media data is transforming CPG

How social media data is transforming the CPG industry

Marketing Analytics  | Social Media Analytics

In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent...

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Data driven approach to account based marketing campaigns

Data driven approach to account based marketing campaigns

Marketing Analytics  | Social Media Analytics

While most marketers understand the importance of targeting and segmentation in a B2C market,...

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Mastering the 3 Cs of mobile retail success

Mastering the 3 C’s of mobile retail success

Data Analytics  | Marketing Analytics

Modern Marketer’s fascination with mobile is not new – the power of this channel...

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Effective visual communication of data via the digital dashboard

Effective visual communication of data via the digital dashboard

Business Analytics  | Data Analytics  | Marketing Analytics

When it comes to data collection in today’s digital era, the sheer volume of...

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