Marketers, We Need To Talk About TikTok
Here are a few tips for B2B tech marketers looking to cash in on the creator economy.
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Here are a few tips for B2B tech marketers looking to cash in on the creator economy.
As mentioned in my previous blog “Video Analytics: The What, Where, Why and How”, video analytics can be a game changer in the …
Social media platforms are no longer considered as just tools to market your products; it has evolved into something that is mu…
“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer Customer loyalty programs are coun…
The singular aim driving all marketing initiatives is to maximise the ROI on the production, sales and distribution of a certai…
When it comes to understanding customer sentiment in the holiday season, Analytics is the gift that keeps on giving! With the h…
In this issue of our #highondata series, Professor Anindya Ghose, academic and author of the recently released TAP: Unlocking t…
There was a time when the internet was more text than pictures. Downloading pictures took minutes and videos, hours. More visua…
Last week, while browsing through a few sites online, my eye caught the fancy of a particular branded watch. Of course, we all …
According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to inve…
The optimal allocation of funds across different channels of marketing is crucial for all organizations since investment decisi…
Optimizing conversion is important, but it is essential to understand that for many visitors conversion is a process. Businesse…
Marketers found that traditional marketing tools that served them well were no longer working so well.
While most marketers understand the importance of targeting and segmentation in a B2C market, the same is often not true in a B…
Modern Marketer’s fascination with mobile is not new – the power of this channel has been measured, analyzed and talked about f…
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