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Marketing Analytics

a complete guide blog

A complete guide to Marketing Mix Modeling
Marketing Analytics

The singular aim driving all marketing initiatives is to maximise the ROI on the...
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Contact optimization

Email Marketing Optimization: Engaging customers this holiday season
Analytics Trends  | Data Analytics  | Marketing Analytics

When it comes to understanding customer sentiment in the holiday season, Analytics is the...
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Blog 02

#HighOnData Series Mobile economy: Tap-ping into the future
Analytics Trends  | Data Analytics  | Marketing Analytics

In this issue of our #highondata series, Professor Anindya Ghose, academic and author of...
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image analytics

Image Analytics: Secret sauce to movie marketing
Analytics Trends  | Data Analytics  | Marketing Analytics

There was a time when the internet was more text than pictures. Downloading pictures...
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personalise marketing 1

Personalized marketing best practices: A consumer journey
Analytics Trends  | Data Analytics  | Marketing Analytics

Last week, while browsing through a few sites online, my eye caught the fancy...
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Analytics powered marketing for customer centric retailing

Analytics powered marketing for customer centric retailing
Customer Analytics  | Marketing Analytics

According to a recent survey conducted by the US Census Bureau, in spite of...
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marketing mix model

Marketing Mix Modelling: Challenges and best practices
Marketing Analytics

The optimal allocation of funds across different channels of marketing is crucial for all...
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How conversion rate optimization can make or break your sales

How conversion rate optimization can make or break your sales
Marketing Analytics  | Social Media Analytics

Optimizing conversion is important, but it is essential to understand that for many visitors...
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How social media data is transforming CPG

How social media data is transforming the CPG industry
Marketing Analytics  | Social Media Analytics

In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent...
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Data driven approach to account based marketing campaigns

Data driven approach to account based marketing campaigns
Marketing Analytics  | Social Media Analytics

While most marketers understand the importance of targeting and segmentation in a B2C market,...
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Mastering the 3 Cs of mobile retail success

Mastering the 3 C’s of mobile retail success
Data Analytics  | Marketing Analytics

Modern Marketer’s fascination with mobile is not new – the power of this channel...
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Effective visual communication of data via the digital dashboard

Effective visual communication of data via the digital dashboard
Business Analytics  | Data Analytics  | Marketing Analytics

When it comes to data collection in today’s digital era, the sheer volume of...
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To reach or to engage

To reach or to engage
Marketing Analytics  | Social Media Analytics

Besides building a vibrant community and increasing awareness when it comes to new products/features,...
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Five ways social media analytics benefits your business

Social Media Analytics and Monitoring| Campaign Effectiveness
Marketing Analytics  | Social Media Analytics

“A brand is not what we tell the customer it is – it is...
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How to measure campaign effectiveness without a control group

How to measure campaign effectiveness without a control group
Marketing Analytics  | Social Media Analytics

The most common way of measuring the impact of a marketing campaign is to...
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