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The Role of Data Analytics in Modern Financial Services
Anand BrandStory
May 5, 2025
Marketers found that traditional marketing tools that served them well were no longer working so well….
While most marketers understand the importance of targeting and segmentation in a B2C market, the same…
Modern Marketer’s fascination with mobile is not new – the power of this channel has been…
When it comes to data collection in today’s digital era, the sheer volume of available data…
Besides building a vibrant community and increasing awareness when it comes to new products/features, there are…
“A brand is not what we tell the customer it is – it is what the…
The most common way of measuring the impact of a marketing campaign is to create a…
Shopping behaviors, buying trends and patterns are changing at a rapid pace across the US and…
Social media analysis is a powerful tool to understand trends. When trying to understand the reasons…
In this new age of increasing digitization and social presence, Social Media analytics is becoming a…
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