Modern Marketer’s fascination with mobile is not new – the power of this channel has been…

Companies are increasingly relying on analytics to maintain their competitive edge. One question that needs to…

Back in 2006, analytics use was still an emerging concept. For most early adopter companies, the…

A decade changes a lot, especially in the technology world. In 2006, when LatentView was just…

In the real-world, its difficult to label consumers. Digital consumers often spend a part of their…

Note: Krishnan Venkata, Vice President- US West presented a paper on ‘A Roadmap for Optimal Analytics…

The starting point for any company looking to gain an advantage through analytics is good data….

When it comes to data collection in today’s digital era, the sheer volume of available data…

While developing or building a Predictive Model, factors such as combining an ensemble of models and…

1. Integrated and smart everyday gadgets The number of digital endpoints used by people is increasing…

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