CPG brands that invest in DTC models will build direct relationships with customers and foster loyalty….
Millions of consumers bought CPG products online for the first time in 2020. This shows the…
Creating a personalized recommendation system by leveraging customers’ data from their shopping experience is crucial….
A techno-legal bridge between the operation of lawyers and technology is prima facie evidence in the…
While major CPG players have started embracing DTC brands, most online sales still happen through E-retailers….
Social media platforms are no longer considered as just tools to market your products; it has…
Reed Cundiff, General Manager, Customer & Market Research, Microsoft, talks to LatentView Analytics about how the…
In the current market scenario, customers hold the ultimate power in deciding the success of a…
In 2018, a popular social networking site came under heavy fire from US regulators after it…
In the sweltering heat of summer, I scramble to buy an air conditioner for my house….
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