Marketing Analytics
Create Meaningful ROI-focused Marketing Strategies At Pace
Attract, Engage, Convert. Marketing that Gets Results.
You know that crafting a marketing strategy that resonates requires more than intuition and demands the power of precision analytics. We go beyond data delivery and focus on strengthening your entire marketing strategy. With insights that matter, we empower you to make informed decisions, ensuring your brand stands out in a crowded marketplace. We kick off with an in-depth analysis of your data landscape. Understanding the nuances of your audience and market dynamics is our starting point, ensuring every decision is rooted in comprehensive insights. Our precision analytics cut through the noise, providing actionable insights that directly impact your bottom line.
Our Key Capabilities
Full Funnel Marketing
Know where, when, and how customers interact with your brand
- Illuminate the customer journey: Trace every step your customers take, from initial brand awareness to conversion and beyond. Identify hidden blind spots and optimize each touchpoint for maximum impact.
- Pinpoint conversion bottlenecks: Isolate the exact areas where conversions are slipping through the cracks, whether it’s website design, lead nurturing, or post-purchase engagement.
- Attribute credit where it’s due: Measure and attribute the true impact of each touchpoint, from social media clicks to email blasts, ensuring every channel gets its deserved recognition and budget allocation.
Campaign Analytics
Track campaign performance and identify areas for improvement
- Track campaign performance across all channels: Measure the effectiveness of your marketing campaigns across online and offline channels, including email, social media, paid advertising, and more.
- Identify areas for improvement: Gain insights into campaign performance and identify opportunities to optimize your campaigns for improved results.
- Attribution modeling: Determine the true impact of each marketing touchpoint on customer conversions and optimize your marketing mix accordingly.
Web and Social Media Analytics
Improve digital performance and user experience
- Understand how users interact with your website: Analyze user behavior to gain insights into user preferences, identify areas for improvement, and optimize your website for conversions.
- Measure social media ROI: Track the effectiveness of your social media campaigns and measure their impact on brand awareness, engagement, and sales.
- Personalize the online experience: Deliver personalized content and recommendations to your audience based on browsing behavior to increase engagement and conversions.
Market and Consumer Insights
Develop effective marketing strategies based on deep customer understanding
- Gain deep customer understanding: Conduct market research to identify customer needs, preferences, and pain points.
- Uncover emerging trends: Stay ahead of the competition by identifying emerging trends in your industry and adapting your marketing strategies accordingly.
- Develop effective marketing messages: Develop targeted marketing messages that resonate with your target audience and drive action.
Marketing ROI Optimization
Make the most of your marketing initiatives with MMM and MTA
- Sift through the noise: Untangle the web of marketing activities and isolate the true drivers of sales and revenue. Discover which channels, campaigns, and strategies actually influence customer behavior and deliver the most bang for your buck.
- Identify opportunities for cost savings: Analyze campaign performance to identify areas where you can reduce costs without compromising results.
- Justify your ROI: Prove the power of marketing. Quantify the impact of your marketing efforts on key business metrics, showcase your achievements to stakeholders, and secure those coveted budget increases.
B2B Dynamo
Bring B2C-level personalization to B2B customers
B2B Dynamo is an AI-powered data ops engine, built to break down silos, bridge the gap between insights and action, and propel your B2B journey. Deliver personalized experiences, streamline the sales funnel, and achieve measurable business impact.
B2B Dynamo
Bring B2C-level personalization to B2B customers
B2B Dynamo is an AI-powered data ops engine, built to break down silos, bridge the gap between insights and action, and propel your B2B journey. Deliver personalized experiences, streamline the sales funnel, and achieve measurable business impact.
Success Stories
Campaign optimization with algorithmic bidding
A large company with $100M+ in PPC spending across 500M+ keywords was stuck using manual spreadsheets, leaving money on the table. LatentView’s automated bidding platform, powered by machine learning, boosted their net revenue by 20% ($10M+) in the first year by optimizing bids, improving efficiency, and handling their massive data volume.
0
%
Surge innet revenue
$
Mn
Boost in net revenue within first 12 months
Personalized targeting using look-alike modeling
Stuck with ineffective pre-set targeting rules, a client saw their campaigns struggle. LatentView’s look-alike models, powered by logistic regression, zeroed in on ideal customers, driving a revenue surge by targeting those most likely to respond to their large merchant offers.
$
0
%
Worth of incremental revenue
Leveraging data insights to optimize marketing spend and improve customer engagement
A Fortune 500 software company wanted to spend its marketing budgets more efficiently. Watch how LatentView Analytics helped this company gain insights that led to increased engagement for the targeted features and deliver a marketing campaign that rendered increased retention. Further we helped them identify the early growth drivers for engagement and new subscriptions.
0
%
Increase in retention through marketing campaigns
%
Increse in engagement for targeted features
Demand spaces drives segmentation in the new digital age
We helped a leading global food and beverages corporation with a data-driven customer segmentation approach by combining survey and social data. We enabled the client to capture new consumption opportunities, resulting in an increase in market share across various beverage and snack brands.
2-
%
Increase of in market share
Success Stories
Campaign optimization with algorithmic bidding
A large company with $100M+ in PPC spending across 500M+ keywords was stuck using manual spreadsheets, leaving money on the table. LatentView’s automated bidding platform, powered by machine learning, boosted their net revenue by 20% ($10M+) in the first year by optimizing bids, improving efficiency, and handling their massive data volume.
0
%
Surge in net revenue
$
0
Mn+
Boost in net revenue within first 12 months
Personalized targeting using look-alike modeling
Stuck with ineffective pre-set targeting rules, a client saw their campaigns struggle. LatentView’s look-alike models, powered by logistic regression, zeroed in on ideal customers, driving a revenue surge by targeting those most likely to respond to their large merchant offers.
$
0
Worth of incremental revenue
Leveraging data insights to optimize marketing spend and improve customer engagement
A Fortune 500 software company wanted to spend its marketing budgets more efficiently. Watch how LatentView Analytics helped this company gain insights that led to increased engagement for the targeted features and deliver a marketing campaign that rendered increased retention. Further we helped them identify the early growth drivers for engagement and new subscriptions.
0
%
Increase in retention thhrough marketing campaigns
0
%
Increse in engagement for targeted features
Demand spaces drives segmentation in the new digital age
We helped a leading global food and beverages corporation with a data-driven customer segmentation approach by combining survey and social data. We enabled the client to capture new consumption opportunities, resulting in an increase in market share across various beverage and snack brands.
2-
0
%
Increase of in market share
Uncover the insights that drive marketing success
Harness the power of data to optimize your marketing campaigns, maximize ROI, and achieve your marketing goals. Our comprehensive Marketing Analytics solutions provide you with the insights you need to make informed decisions and drive marketing success.
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