The singular aim driving all marketing initiatives is to maximise the ROI on the production, sales and distribution of a certain product or service. Effective marketing can therefore be defined as having the right product at the right time at the right place and available at the right price. The concept of a marketing mix strategy, was first proposed in 1960 by marketing expert Edmund Jerome McCarthy. The marketing mix elements can be broken down into:
A complete guide to Marketing Mix Modeling
CATEGORY
SORT BY
POPULAR BLOGS
Role of Artificial Intelligence in Supply Chain Analytics
November 3, 2023
Mitigating Risks in Financial Services Using Predictive Analytics
November 3, 2023
SHARE
Related Blogs
Businesses are embracing the scalability and flexibility offered by cloud solutions. However, cloud migration often poses…
Streamlit is an open-source Python library designed to effortlessly create interactive web applications for data science…
Fleet business is huge and ever-expanding. The global fleet market will grow at a CAGR of…
