5 Trends in customer journey analytics to watch out for
Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer requires tapping into multiple…
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Analytics powered marketing for customer centric retailing
According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to inve…
How can you use data to rethink the customer journey?
In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their custome…
Ways to improve customer lifetime value (CLV) using analytics
Customer Lifetime Value (CLV) is the estimated net profit a business expects to get from the entire duration of its relationshi…
Using analytics to cater to the multi-touchpoint customer
I recently had the opportunity to moderate a panel discussion at the Argyle Executive Summit’s Leadership in Digital Marketing …
Staying relevant to the millennial consumer
Shopping behaviors, buying trends and patterns are changing at a rapid pace across the US and the global marketplace; brands th…
Quantifying bad customer experience: The Comcast Story
By now, just about everybody has heard about the nightmarish Comcast customer support call. Amazon and Zappos have demonstrated…
FIFA World Cup 2014: The data you didn’t know
Its hard not to get caught up in the excitement of the FIFA World Cup. Tableau has created this cool interactive visualization …
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