Digital transformation changes how we interact with technology, and disrupts even routine activities that seem lasting and p…
We’re pleased to report that Gartner Inc. has released its Market Guide for Advanced Analytics Service Providers for Marketing,…
In this inaugural Q&A of our new #highondata series, Zoher Karu, Chief Data Officer, eBay, shares how the company is using a…
While most marketers understand the importance of targeting and segmentation in a B2C market, the same is often not true in a B…
Business management programs are designed around logic, reason and sharpening of the intellect. As students at this prestigious…
Over the last few years, advances made in the Internet of Things (IoT) has caught the attention of the tech community. While no…
Modern Marketer’s fascination with mobile is not new – the power of this channel has been measured, analyzed and talked about f…
Companies are increasingly relying on analytics to maintain their competitive edge. One question that needs to be addressed in …
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