Relevant social conversations were mined for a leading US-based bakery chain, which reduced time to market by 2x, identified emerging trends early on, and catered to consumer emotions and excitement, increasing product overall sales and ticket sizes.
Social analysis, including comprehensive text mining (NLP), was done for a leading snack foods and beverage manufacturer. Based on insights delivered, the company improved on dollar share across key events, with the highlight being a $158 million opportunity during a period of 8 weeks after Thanksgiving.
Social media conversations were mined to identify emerging flavors and the underlying emotional and functional drivers associated with them for a leading US-based beverages and snack foods manufacturer. This reduced innovation cycle time by 1.5x. Twenty flavors were identified at a fraction of ideation cost, and the company gained a significant first-mover advantage.
For a US-based leading travel website, the drivers of NPS were identified using text mining. The influence of NPS drivers on customer loyalty was quantified using a regression approach. The company’s implementation of strategies based on NPS drivers analysis resulted in a 15% increase in repeat transactions from existing customers.