CASE STUDIES

Social Media-based Flavor Trends Drives Product Innovation

social media based flavor trends driving product innovation 1

Social media conversations were mined to identify emerging flavors and the underlying emotional and functional drivers associated with them for a leading US-based beverages and snack foods manufacturer. This reduced innovation cycle time by 1.5x. Twenty flavors were identified at a fraction of ideation cost, and the company gained a significant first-mover advantage.

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