Social media conversations were mined to identify emerging flavors and the underlying emotional and functional drivers associated with them for a leading US-based beverages and snack foods manufacturer. This reduced innovation cycle time by 1.5x. Twenty flavors were identified at a fraction of ideation cost, and the company gained a significant first-mover advantage.
How LatentView Analytics Helped Automotive Companies to Underpin Data for Business Growth
Connected vehicle data is revolutionizing the automotive industry by providing invaluable insights into vehicle usage, performa…