Social media conversations were mined to identify emerging flavors and the underlying emotional and functional drivers associated with them for a leading US-based beverages and snack foods manufacturer. This reduced innovation cycle time by 1.5x. Twenty flavors were identified at a fraction of ideation cost, and the company gained a significant first-mover advantage.
Helping a SaaS Company Leverage Advanced Analytics Through Our Consulting Approach
In today’s digital age, businesses struggle to make sense of mountains of data around them. In a similarly challenging situatio…
