For a US-based leading travel website, the drivers of NPS were identified using text mining. The influence of NPS drivers on customer loyalty was quantified using a regression approach. The company’s implementation of strategies based on NPS drivers analysis resulted in a 15% increase in repeat transactions from existing customers.
Helping a SaaS Company Leverage Advanced Analytics Through Our Consulting Approach
In today’s digital age, businesses struggle to make sense of mountains of data around them. In a similarly challenging situatio…
