Relevant social conversations were mined for a leading US-based bakery chain, which reduced time to market by 2x, identified emerging trends early on, and catered to consumer emotions and excitement, increasing product overall sales and ticket sizes.
Social Media Analytics
Social analysis, including comprehensive text mining (NLP), was done for a leading snack foods and beverage manufacturer. Based on insights delivered, the company improved on dollar share across key events, with the highlight being a $158 million opportunity during a period of 8 weeks after Thanksgiving.
Social media conversations were mined to identify emerging flavors and the underlying emotional and functional drivers associated with them for a leading US-based beverages and snack foods manufacturer. This reduced innovation cycle time by 1.5x. Twenty flavors were identified at a fraction of ideation cost, and the company gained a significant first-mover advantage.