Gartner acknowledges key LatentView differentiators

We’re pleased to report that Gartner Inc. has released its Market Guide for Advanced Analytics Service Providers for Marketing, and named LatentView among a representative sample of pure-play analytics providers. This recognition is an important milestone in our company’s evolution.

We feel this acknowledgement is a testament to the profitable business we’ve built over the past decade. We’re also thrilled to see that we’ve easily addressed all of the vital analytics capabilities deemed important by Gartner for this market space across the areas of Optimization, Modeling, Scenarios and Insights. But equally as important, Gartner keyed into a differentiator in which we take great pride – serving as a trusted, long-term partner to our clients.

From the very beginning, we’ve upheld two principles: 1) provide forward-thinking, solutions-based analytics expertise; and 2) consistently deliver measurable insights and results that make us a trusted and long-term analytics partner for our clients.

We have assembled an accomplished team of future thinkers with high-end analytics skills that bring a fresh perspective, new ideas and proven approaches that help clients uncover business insights and keep capitalizing on their data. It’s not just about what’s happening right now, but recognizing the trends and opportunities of tomorrow.

For example, when LatentView was established a decade ago, our founders presciently understood that digital data would hold tremendous business value – if only organizations had the right tools and methods to tap that data. As a result, we’ve built a practice around social and unstructured data that is unparalleled in the industry. These are the characteristics that have enabled us to meet the needs of some of the most recognized brands and innovative organizations around the globe.

As the analytics market has become more crowded and highly specialized, our clients have continued to rely on our expertise (as evidenced by our 83% retention rate). They recognize our unique ability to help them adapt to a consumer-driven marketplace, access insights from data in near real-time, and help inform customer-centric business decisions. In short, LatentView helps transform their organizations.

All of this has fueled our first decade in the data analytics solutions business – one that has been marked by rapid growth. Our inclusion in the Gartner guide is a noteworthy new milestone for us, but it’s just the tip of the iceberg! Keep an eye out for exciting things to come from LatentView as we continue to evolve and introduce scalable solutions that offer companies competitiveness and agility in their markets.