A survey was designed to capture essential data for a leading online marketplace, and a regression framework was formulated to understand purchase intention. Correspondence analysis was done for brand perception. These resulted in effective promotion campaigns to convert purchase intention to sales.
Survey Design to Estimate Purchase Intent
SHARE
Related Case Studies
As analytics demand grew across the business, our client’s legacy Hadoop ecosystem began to limit speed,…
Data pipelines were slow, costs were high, and governance was fragmented. Our client’s data operations couldn’t…
A nationwide bonus points campaign wasn’t hitting the mark for a leading US convenience chain. We…