In this new age of increasing digitization and social presence, Social Media analytics is becoming a powerful tool for brands to leverage consumer perceptions, improve upon their perceived Brand Image and identify trends to accommodate the consumer better.
The following infographic illustrates how Walgreens, one of the top drug retailers in the US is using Social Media to its advantage
In the fast-paced world of marketing, precise targeting and actionable insights are essential. Campaign managers often…
Over the past few months, we’ve had discussions with multiple clients about understanding risk causality within…
Overview Data quality validation is a critical aspect of data governance, ensuring that datasets are accurate,…
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