Marketers found that traditional marketing tools that served them well were no longer working so well.
The Consumer-Packaged Goods (CPG) and the Retail industries are evolving rapidly to keep up with shifting consumer demand. CPG companies are growing exponentially and staying competitive by introducing multiple brands, diversifying product lines, and expanding sales channels. With eCommerce platforms and DTC online market space serving as major sales channels, it is crucial to stay on top of the game with actionable insights to gain commercial success.
LatentView Analytics, through expert analytics solutions, including Retail Analytics, helps companies understand consumer purchasing behavior to gain a competitive advantage and emerge a leader in their space.