How social media data is transforming the CPG industry
Marketers found that traditional marketing tools that served them well were no longer working so well.
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CPG & Retail
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The Consumer-Packaged Goods (CPG) and the Retail industries are evolving rapidly to keep up with shifting consumer demand. CPG companies are growing exponentially and staying competitive by introducing multiple brands, diversifying product lines, and expanding sales channels. With eCommerce platforms and DTC online market space serving as major sales channels, it is crucial to stay on top of the game with actionable insights to gain commercial success.
LatentView Analytics, through expert analytics solutions, including Retail Analytics, helps companies understand consumer purchasing behavior to gain a competitive advantage and emerge a leader in their space.
Services & Techniques
Supply Chain Planning
Optimizable scalable solutions that rationalize inventory planning and generate accurate sales forecasts.
Customer Micro-Segmentation
Safeguards customer and enterprise information by giving real-time insights into user activities.
Recommendation Engine
Turn potential buyers into customers with our AI-powered recommendation engine.
Multi-touch Attribution
Identify the impact of marketing channels in your customer’s purchasing journey to increase sales conversions.
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