CPG & Retail

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The Consumer-Packaged Goods (CPG) and the Retail industries are evolving rapidly to keep up with shifting consumer demand. CPG companies are growing exponentially and staying competitive by introducing multiple brands, diversifying product lines, and expanding sales channels. With eCommerce platforms and DTC online market space serving as major sales channels, it is crucial to stay on top of the game with actionable insights to gain commercial success.

LatentView Analytics, through expert analytics solutions, including Retail Analytics, helps companies understand consumer purchasing behavior to gain a competitive advantage and emerge a leader in their space.

Services & Techniques

Supply Chain Planning

Optimizable scalable solutions that rationalize inventory planning and generate accurate sales forecasts.

Customer Micro-Segmentation

Safeguards customer and enterprise information by giving real-time insights into user activities.

Recommendation Engine

Turn potential buyers into customers with our AI-powered recommendation engine.

Multi-touch Attribution

Identify the impact of marketing channels in your customer’s purchasing journey to increase sales conversions.

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