Web Analytics

Digital Roadmap for Website-led Customer Acquisition

A comprehensive web analytics maturity framework was built for a leading baby food nutrition company. As a result, website enrollment jumped to a 19% average, going up to 22% in certain markets like Canada and the US.

High Volume ClickStream Analytics to Monetize Search Page Ads

A high volume, high throughput clickstream data pipeline was built for an American multinational technology giant to suggest the right ads and its placement to improve customer experience, which resulted in an additional monetization opportunity of $15 million annually.

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