Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

There are well-documented intersections between marketing and psychology—both fields involve the study of human behavior, both require empathy, and both gather data to form insights. However, while psychologists can spend years on certain subjects, marketers are selling on a deadline, with myriad unknown variables that can influence outcomes. Given these pressures of time and circumstance, marketing has always been more of a “test-and-learn” industry, reliant on voodoo science that combines careful sales analysis and customer segmentation with elements of guesswork, instinct and pure luck.

Calling the Shots: Navigating Business Destiny with Data-Driven Strategies

The more digital a company becomes, the more data it accumulates, providing a foundation for informed decision-making, strategic planning, and sustained success in the ever-evolving business landscape.

Though many companies are already investing in AI transformation (89% of large companies, in fact) many of them have failed to see a corresponding revenue lift. According to data from McKinsey, only 31% of companies executing AI initiatives globally have seen the expected revenue lift and only 25% of the expected cost savings from the effort.

Solving the how & when: Infusing business strategy into AI adoption

According to BCG, 79% of companies say innovation has become a top corporate priority.

The growing number of AI companies and startups globally suggests that AI adoption should be approached as multiple quick sprints in a marathon, requiring careful assessment of needs, risks, and rewards for sustainable growth. In this article, Boobesh Ramadurai, Business Head – Technology at LatentView Analytics, discusses how business leaders can align their AI initiatives with their business strategy.

The Data-backed Approach to Product Development

Kaushik Boruah of LatentView sheds light on the high failure rate of new products and the critical role data plays in transforming this landscape. Learn how organizations can navigate challenges and harness data to innovate successfully.

Remember Windows Vista, Crystal Pepsi, Google Glass, and Sony Betamax? All are products from big companies that each had their day in the sun and have since been discontinued after declining popularity.

Redefining Fraud Risk Management: Quantitative Solutions in the Face of Emerging Threats

Rising digital transactions, fueled by pandemic, pose fraud risks. Emphasizing real-time risk mitigation, holistic strategies, and analytics consulting for businesses. Focus on understanding risk, identifying threat intelligence, and improving operations.

Digital channels have become the mainstream mode of transaction for almost all businesses today, big or small. They have become the most preferred forms of payment for most consumers and are transforming how businesses operate.

DATA-DRIVEN PRECISION: Navigating the Future of Personalization in CPG and Retail

Personalization can go much further than just customer interactions; it becomes a retailer-by-retailer approach, where you customize your assortment to meet each retailer's customers where they are.

Beyond Buzzwords: A Deeper Look into GenAI

The digital world is in the throes of a GenAI revolution, a trend where large language models (LLMs) like ChatGPT are fundamentally reshaping how we interact with and extract knowledge from data. This evolution has transcended the “cool tech” headlines and is now democratizing data accessibility and empowering everyone, from seasoned data scientists to general business users, to extract, comprehend, and derive succinct insights from vast amounts of data.