CEO
LatentView Analytics
Sunder Balakrishnan and Mahesh Balaji discussed how AI is reshaping the business ecosystem to enhance productivity, improve growth, and drive innovation.
Sunder Balakrishnan noted that during recent client conversations over the past year, three critical questions repeatedly emerged: Which initiatives will boost productivity? What are the key growth drivers? Which innovations are worth the investment? These questions underscore a growing focus on utilizing AI to address fundamental business challenges.
In evaluating potential use cases for innovation, Mahesh Balaji outlined a strategic approach that considers three key factors: cost impact, outcome-driven value, and the ability to absorb risks while evolving as a business. He stressed that innovation isn’t just about reducing uncertainty but about embracing it, moving from a deterministic mindset (predictable and controlled outcomes) to a probabilistic one (exploring possibilities and adapting to uncertainties).
This shift, he explained, is essential for organizations aiming to differentiate themselves in competitive markets and remain resilient in the face of disruption. The discussion provided valuable insights into how companies can balance risk and opportunity to drive meaningful transformation.
CEO
LatentView Analytics
CFO
LatentView Analytics
Looking forward, LatentView Analytics aims to reach $200-$220 million in revenue by FY27-28. The duo highlighted that the strategic priorities for the next three years include expanding the Marketing Analytics capabilities to offer deeper client insights, driving impact through scalable GenAI solutions, and enhancing the Data Engineering offerings through a key partnership with Databricks.
The leaders also emphasized plans to strengthen client proximity and support through expanded nearshore centers in Canada, Mexico, and LATAM, enhancing delivery efficiency and client responsiveness. The expansion of India as a GCC hub will also be a key focus, with a strategy to rapidly scale operations, meet rising demand, and enhance regional expertise to better serve client needs. There will also be significant investment in talent upskilling to accelerate talent growth with L&D partnerships and in-house boot camps, building a skilled, scalable workforce for the future.
Location: Atlanta | Jersey City | Dallas
LatentView and Decision Point’s three-city roadshow, DataAisle, brought together leaders from CPG, retail, and hospitality sectors to explore how AI-driven data strategies are delivering business impact and competitive advantage.
Location: New York
Centered on AI’s impact in finance and how enterprises are embedding decision intelligence into day-to-day workflows, the event featured leaders from the BFSI sector and drew an audience spanning healthcare, tech, and beyond.
Location: Hyderabad
At the third edition of LatentView’s exclusive GCC event, industry experts came together to share perspectives on how these centers are evolving into hubs of value creation powered by emerging technologies.
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