Improving Product Engagement Through Growth Driver Identification
Marketing campaigns were developed for a leading software company, eventually rendering
Subscription Analytics
Measuring Incrementality of Perks Program on Subscription Churn
For a leading gaming company, we helped identify users and measure the incremental impact of perks redemption. We found that perk-redeemers were churning 3% less (statistically significant) compared to the non-redeemers. This process enabled insight-driven decision-making on the continuation and potential expansion of the Perks program.
Improving Retention Rate by Targeting Proper Customer Segments
For a search engine giant, we helped improve the efficiency of customer retention by designing an experiment to approach different customer segments.
Subscription Churn Detection and Prevention Through Machine Learning
For a technology market leader, we built machine learning models and identified factors affecting subscription renewal. A “Fast Track” strategy was executed to reduce the deployment time of licenses by 17% based on key findings.
Evaluating Email Campaign Effectiveness
For a leading software company, campaign management was made efficient by building a real-time platform that used customer profiles, previous subscription information, and traditional email data.
