A comprehensive view of contacts was developed for a leading asset management company in the UK, which served as inputs into Machine Learning models. Accurate predictions of disinvestments in 60% of the cases leading to retention of mandates worth £444 million. Better targeting of wholesale clients led to a potential investment uplift of £50 million.
A tool that aided the forecast of the most optimized bids for ‘first spots’ on travel aggregator websites was developed for a leading travel website. This resulted in a net annual financial impact of $532k with the aid of cost reduction (optimized bids) of $204k and an increase in transactions of $328k.