Amplifying Profit by Optimizing Bid Rates for ‘First Spots’

amplifying profit by optimizing bid rates for first spots 1

A tool that aided the forecast of the most optimized bids for ‘first spots’ on travel aggregator websites was developed for a leading travel website. This resulted in a net annual financial impact of $532k with the aid of cost reduction (optimized bids) of $204k and an increase in transactions of $328k.

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