The Consumer Goods industry is experiencing unprecedented levels of pattern interruption and shifts in ritualistic purchase behaviors due to the coronavirus and its recessionary after-effects. Going forward, brands that can quickly pivot and are “designed for distancing,” while establishing safe and convenient rules of engagement with their stakeholders are more likely to win the “phygital” shelf.
As multi-disciplinary war rooms inside organizations make every effort to upturn this crisis, this comprehensive guide by LatentView Analytics’ CPG practitioners will act as an index for companies to best prepare and foresee long-term implications while formulating a swift and seamless transition.
