Leading brands partner with us to transform customers into loyal subcribers
We empower partners to provide personalized customer experiences that maximize engagement while boosting both subscriber retention and annual recurring revenue.
We are an award-winning analytics company that delivers data-driven insights about digital customers through customized AI-powered solutions tailored for your subscription business.
The LatentView Subscription Value Proposition Framework is designed to place where the multitude of subscription categories sit according to the value they offer consumers amidst the broader array of choices. While individual brands within categories may have a different placement across quadrants, the category largely sits in a particular quadrant. More importantly, the framework provides both short-term and long-term measures for what companies need to do to strengthen their subscription service offers.
Convenience You Can’t Live Without
B2C Saas Products Replenishment BoxesThe Best With No Regrets
B2B Saas products Luxury Rental/Car Subscription Video Gaming SubscriptionBest Value Bar None
OTT-SVOD/vMVPD Collaboration/ Communication SaasYour Way All The Way
Retail Subscription Meal Plans & Beauty BoxesThe subscription business landscape can be envisioned as a rectangle divided into four quadrants. Different subscription categories fall somewhere among these quadrants based on two factors aligned with the vertical and horizontal axes: “barrier to switch” (vertical axis) and “involvement” (horizontal axis), respectively.
Focus on habit forming (usage)
Longer term focus on offering expansion, entering new markets. Watch out for substitutes or new entrants
Reduce post buying dissonance
Longer term focus on product innovation and growth through acquisitions
Focus on value for money
Longer term focus on owning the value chain or broadening the offerings. Watch out for new entrants
Focus on end-to-end customer experience
Longer term focus on both vertical and horizontal integration. Watch out for new entrants
Barrier to switch
Involvement
The subscription business landscape can be envisioned as a rectangle divided into four quadrants. Different subscription categories fall somewhere among these quadrants based on two factors aligned with the vertical and horizontal axes: “barrier to switch” (vertical axis) and “involvement” (horizontal axis), respectively.
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