Venkat Viswanathan Honored with IIT Madras Alumnus Award

Company Helps World’s Most Recognized Brands Drive Digital Transformation and Gain Competitive Advantage Through Data-Driven Insights

Princeton, N.J. – April 17, 2017 – LatentView Analytics, one of the fastest growing data analytics firms globally, today announced Chairman and Founder Venkat Viswanathan is a recipient of the 2017 Indian Institute of Technology Madras (IIT Madras) Distinguished Alumnus Award in the Technology Innovation Excellence category.

A thought-leader in the field of innovation and disruptive technology like big data analytics, IoT and dynamic visualization, Viswanathan’s vision for LatentView has been driving change for businesses, creating entirely new products and services for Fortune 500 companies. “For his exemplary leadership and commitment to excellence in digital analytics, IIT Madras and its alumni are proud to confer this award upon Venkat Viswanathan,” said Professor Bhaskar Ramamurthi, director of IIT Madras, in the award citation. Viswanathan joins the illustrious list of names which includes thought leaders such as Dr. Sridhar Ramaswamy, senior vice president, Search Advertising at Google, Dr. Anand Rajaraman, founding partner at Cambrian Ventures, Palo Alto, Dr. Venky Harinarayan, senior VP at Walmart Global eCommerce and head of WalmartLabs, to name a few.

“I’m honored and humbled to receive the 2017 Distinguished Alumnus Award from IIT Madras,” Viswanathan said. “Since founding LatentView, it’s been exciting to watch the company grow into a truly global analytics firm that helps brands gain insight and value from data streams. I’m also proud that we’ve been able to employ hundreds of people in a competitive technology field, both in the U.S. and other regions around the world.”

The Distinguished Alumnus awards are presented annually by the institute. Viswanathan founded LatentView Analytics in 2006 along with co-founders Ramesh Hariharan and Pramad Jandhyala. Under Viswanathan’s stellar leadership and backed by a team of more than 500 employees, LatentView has established a significant global presence to address burgeoning market demand. These analysts are influencing the strategic decisions that Fortune 500 companies are making around the world.

This award is the latest in a long line of industry recognition Viswanathan and the company have received in the past few years. Viswanathan has earned numerous awards and accolades including the “Entrepreneur of the Year” in 2014 by CII and “CEO of the Year” in 2014 by INFOCOM. He earned a Bachelor’s degree in Civil Engineering from IIT Madras in 1992, and a postgraduate degree in Business Administration from the Indian Institute of Management, Calcutta in 1995. He is a member of IIT Madras’ Incubation Cell and an active donor member of the IIT Alumni Industry Interaction Centre. He is also a Charter member of The Indus Entrepreneurs (TiE) Chennai Chapter. Most recently, Viswanathan was inducted into the Forbes Technology Council, an invitation-only community for world class CIOs, CTOs and technology executives.

LatentView has also consistently been in the spotlight for its exceptional growth and quality of work. It has the unique distinction of being featured in the “Deloitte Technology Fast 50” for eight consecutive years, and Frost & Sullivan named LatentView the “Company of the Year” in Analytics in 2015. It is the only firm from India to be on the exclusive list of Advanced Consulting Partners to Amazon Web Services (AWS). LatentView also serves as the Microsoft Gold Partner for Data Analytics and Silver Partner on the company’s Cloud Platform. LatentView was recently acknowledged by Gartner as an Advanced Analytics Service Provider for Marketing.

LatentView provides a 360-degree view of the digital consumer, enabling companies to analyze real-time data from a multitude of disparate sources to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and enable data-driven decisions. The company uniquely addresses the market demand for big data analytics solutions and services, attracting as its clients some of the most recognized brands in the world, including PepsiCo, Inc., Microsoft®, Pitney Bowes Inc., Cisco Systems, Inc., Hotwire®, Mondelēz International, Inc., and Sony Music Entertainment.

About LatentView

LatentView is one of the largest and fastest growing data analytics firms globally, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. By providing a 360-degree view of the digital consumer, LatentView enables companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions and turn unstructured data into a valuable business asset. LatentView is a trusted partner to enterprises worldwide, including more than two dozen Fortune 500 companies in the retail, CPG, financial, technology and healthcare sectors. For more information, please visit or follow us on LinkedIn.

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