Princeton, N.J. and Chennai, India – June 26 , 2018 – LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, has been listed as a Representative Vendor in  the “Market Guide for Data and Analytics Service Providers” published by Gartner Inc. in June 2018.

LatentView Analytics is a leading global data and analytics service provider, delivering solutions that help companies turn data into actionable insights to gain competitive advantage.

According to Gartner, “The urgency for organizations to transform into digital businesses and to compete more effectively in the global market is forcing buyers to become more data driven.” The report says, “Data and analytics market is estimated at $148 billion market at a 15.4% growth in 2018, to $199 billion and 8.9% growth in 2021”.

“We consider the inclusion in the Gartner Marketing Guide for Data and Analytics Service Providers a testament to our long track record of using big data and advanced analytics to help clients transform their business processes, drive innovation, and create better experiences for their customers,” said Gopi Koteeswaran, CEO of LatentView Analytics. “As Machine Learning and Artificial Intelligence accelerate digital transformation globally, we remain committed to delivering unmatched value with a singular focus on turning data into a valuable business asset.”

Gartner report mentions that the domains supported by LatentView Analytics includes “marketing analytics, customer journey analytics, social media analytics, supply chain analytics and HR analytics.”

The Market Guide published by Gartner lists global providers of data and analytics services to provide an understanding of the market and the offerings of the External Servivce Providers (ESPs).

Gartner defines the data and analytics services market as composed of consulting, implementation and managed services for decision, analytics and data management capabilities.These are executed on technology platforms that support an organization’s fact-based decision making for digital transformation. These services may include commercial off-the-shelf (COTS) solutions and proprietary assets, focusing on business use cases and outcomes, as well as information infrastructure and governance.

About LatentView Analytics

LatentView Analytics is one of the fastest growing data analytics firms globally, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide 360-degree view of the digital consumer, fuel machine learning capabilities and support artificial intelligence initiatives, LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions and turn unstructured data into a valuable business asset. LatentView Analytics is a trusted partner to enterprises worldwide, including more than two dozen Fortune 500 companies in the retail, CPG, financial, technology and healthcare sectors. LatentView Analytics has more than 600 employees in offices in Princeton, N.J., San Jose, Calif., London, Singapore and Chennai, India. For more information, please visit www.latentview.com or follow us on LinkedIn.

Gartner, “Market Guide for Data and Analytics Service Providers,” Jorgen Heizenberg, Twiggy Lo, Ehtisham Zaidi, Alan D. Duncan, 18 June 2018. 

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Media Contact:
Tarunya Suresh
LatentView Analytics
Phone: +91 44 43441737
Email: tarunya.suresh@latentview.com

Todd Barrish
Indicate Media
Phone: + 1 917-861-0089
Email: todd@indicatemedia.com