Why RevOps Matters To Customers And How Creating The Right Tech Stack Can Drive Revenue Growth

Anyone who has worked in sales, marketing or customer service over the past decade understands just how much these functions continue to overlap. As competition increases and companies expand their digital footprints even further into the globalized marketplace, individual departments are getting flooded with customer information from more touchpoints than ever before. This explosion of data has led to the emergence of a critical new team—revenue operations.