Harry’s Inc. is poised to start selling its shaving products in Walgreens Boots Alliance Inc. as the online upstart charts its course alone following a failed merger attempt with Edgewell Personal Care Co.
Starting next month, Harry’s products and those of its women’s brand, Flamingo, will be available in Walgreens — its first time in a U.S. drugstore — co-founder Jeff Raider said. Harry’s is also extending its current sales in Walmart Inc. to include the big box retailer’s Canadian locations, he said.
The expansion follows Edgewell’s attempt last year to buy the industry disruptor in a $1.4 billion deal. U.S. authorities sued to block the merger on antitrust grounds earlier this month, saying it could harm consumers. Edgewell scrapped the deal shortly after, and Harry’s said it would continue to focus on expanding its business. It’s trying to grow its brick-and-mortar presence, already selling in Walgreens’ U.K. pharmacy chain, Boots, as well as Target Corp., Kroger Co. and Meijer Inc.