Think to yourself: When’s the last time you paid in all cash at dinner, gave your Uber driver a cash tip, or offered cash to a friend instead of Venmo-ing them? For some, cash is king, but most of us are fully embracing cashless transactions that rely on embedded finance at its core. Gone are the days when consumers needed to carry around a hefty wallet filled with 5s, 10s and 20s. Today, all of that can live right within your cellphone.