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AI’s role in Sales and Marketing

“What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”

That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”

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