AI/ML Capabilities Bring Better Signals, Models, and Collaboration to Demand Forecasting

From new tariffs and trade uncertainty to geopolitical tension and extreme weather events, external forces have upended traditional demand forecasting approaches. Among those most impacted are the CPG and retail industries, which have always been more vulnerable due to shifting consumer behaviors, fast-moving products, and complex global supply chains. And while those sectors have been among the first to modernize and onboard new technologies, a considerable gap has emerged between acquiring AI capabilities and effectively operationalizing them.