A pioneer in data analytics

Venkat Viswanathan, along with friends Ramesh Hariharan and Pramad Jandhyala, started LatentView Analytics in 2006, when data analytics was barely the buzz word it is today. Their idea was to provide high-end data analytics services that would shape the way Fortune 500 companies made strategic decisions.

“Entrepreneurship was something I was very keen to do from my B-school days in the mid-90s. As India liberalised, opportunities were on the rise, but Pramad and I were at the start of our careers and didn’t have the capital, professional experience, or the ideas to pursue them,” Viswanathan says.

Viswanathan finally took the plunge after he quit Cognizant in 2005. He saw demand for analytics from international customers.

The business was knowledge intensive, did not need much capital, and seemed to have a quick path to profi tability. “Our research indicated there were 2-3 companies that were winning customers, and execution would be the key to making a presence in the market,” he says. Today, it has numerous customers, including Microsoft , Uber, Adobe and 7-Eleven, it has 950 employees, and 10 delivery centres globally.

LatentView had a massively successful IPO last year, with record subscription that was 338 times the shares on offer. But like with many IPOs of last year, its shares are now down 50% from the listing price.

source: Times of India

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