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20 proven cold contact strategies for successful business partnerships and sales

Sales

In any industry, reaching out to a cold contact can be intimidating. The unfamiliarity can create anxiety and stress; however, with the right approach, it can lead to valuable opportunities.
Below, Fast Company Executive Board members share their effective strategies for initiating contact with potential partners or clients. Follow their recommended methods to make a compelling first impression that can lead to a successful business relationship.

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