2015

LatentView Partners With LiveRamp to Analyze Marketing Data Connected at the Consumer Level

Partnership Enables Marketers to Better Understand the End-to-End Digital Experience Nov 19, 2015 – PRINCETON, NJ LatentView Analytics, one of the largest data analytics firms and leaders in digital data analytics, today announced a measurement partnership with LiveRamp, the leading provider of data onboarding and connectivity services. Together, LatentView and LiveRamp can enable marketers to …

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Why These Three Retail Marketing Measurables Matter

Demand in the apparel industry is largely determined by fast changing consumer tastes and preferences. With millennials emerging as the largest consumer group in the U.S., apparel retailers have already felt the challenge of being relevant to this group.

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