.svg){kind=icon}
.svg){kind=icon}
Zero-Party Data is information that people voluntarily and consciously give to a business. It includes preferences, intentions, and personal information provided in forms, interactions, or surveys. It enables companies to obtain accurate and personalized insights directly from individuals.
Zero-Party Data
SHARE
Related Links
A CMO recently asked me a deceptively simple question: “If we gave an AI agent full…
I once watched a campaign manager juggle ten tools, fifteen stakeholders, and a spreadsheet that looked…
