Zero-Party Data

Zero-Party Data is information that people voluntarily and consciously give to a business. It includes preferences, intentions, and personal information provided in forms, interactions, or surveys. It enables companies to obtain accurate and personalized insights directly from individuals.

SHARE

Related Links

In the fast-paced world of marketing, precise targeting and actionable insights are essential. Campaign managers often…

Over the past few months, we’ve had discussions with multiple clients about understanding risk causality within…

Scroll to Top