Second-Party Data is first-party data that belongs to an entity and is shared with an organization, typically through a direct partnership or data exchange agreement. It gives companies access to additional information regarding a specific target market.
Second-Party Data
SHARE
Related Links
A CMO recently asked me a deceptively simple question: “If we gave an AI agent full…
I once watched a campaign manager juggle ten tools, fifteen stakeholders, and a spreadsheet that looked…