Second-Party Data

Second-Party Data is first-party data that belongs to an entity and is shared with an organization, typically through a direct partnership or data exchange agreement. It gives companies access to additional information regarding a specific target market.

SHARE

Related Links

A CMO recently asked me a deceptively simple question: “If we gave an AI agent full…

I once watched a campaign manager juggle ten tools, fifteen stakeholders, and a spreadsheet that looked…

Scroll to Top